Eric Crews
Founder, Writer, and Explorer
Eric Crews is the founder of The Adventure Collective and the Adventure Collective Network, a collaborative platform dedicated to celebrating outdoor adventure, responsible travel, and the spirit of exploration that connects people to wild places.
A lifelong adventurer, writer, and creative entrepreneur, Eric has spent the past two decades blending his love for storytelling with his passion for the outdoors. After graduating from Appalachian State University in 2005, he began his career as a writer and content creator, contributing to publications such as Blue Ridge Outdoors, Climbing Magazine, and WNC Magazine. His early work focused on capturing the essence of the Blue Ridge Mountains — the people, landscapes, and stories that make this region one of the most inspiring outdoor destinations in the country.
Career Journey
Early Writing Career
After graduating from Appalachian State University, began contributing to publications such as Blue Ridge Outdoors, Climbing Magazine, and WNC Magazine, focusing on the Blue Ridge Mountains and its outdoor culture.
Land of Sky Media
Founded Land of Sky Media, producing award-winning outdoor films and tourism campaigns for organizations across the Southeast, blending storytelling with visual adventure narratives.
M2S Bikes
Founded M2S Bikes, helping bring electric bikes into the mainstream adventure market and growing it into a leading direct-to-consumer e-bike brand with tens of thousands of riders across North America.
The Adventure Collective
Launched The Adventure Collective and The Adventure Collective Network to unite outdoor storytellers, destinations, and brands under a shared mission of inspiring meaningful adventure through authentic storytelling and modern technology.
Leading the Network
Continues to lead the network from Asheville, North Carolina, exploring the mountains and rivers of the Blue Ridge and beyond while building platforms that connect people with outdoor adventure.
Expertise & Focus
Storytelling
Two decades of outdoor writing and content creation, with contributions to leading adventure publications and a focus on authentic narratives that connect readers to place.
Film & Media
Award-winning outdoor film production and tourism campaigns through Land of Sky Media, bringing visual storytelling to adventure destinations across the Southeast.
Entrepreneurship
Founded and grew M2S Bikes into a leading direct-to-consumer e-bike brand, demonstrating expertise in building adventure-focused consumer brands and scaling digital businesses.
Platform Building
Leading The Adventure Collective Network, uniting outdoor storytellers, destinations, and brands through modern technology and collaborative platforms that inspire meaningful adventure.
Based in the Blue Ridge
Building on these experiences, Eric launched The Adventure Collective and The Adventure Collective Network to unite outdoor storytellers, destinations, and brands under a shared mission — to inspire meaningful adventure through authentic storytelling and modern technology. Today, he continues to lead the network from his home in Asheville, North Carolina, where he spends his days exploring the mountains and rivers of the Blue Ridge and beyond.
When he's not behind the camera, on the trail, or building new digital experiences for adventurers, Eric can usually be found with a notebook in hand — dreaming up new ways to connect people with the outdoors through creativity, collaboration, and community.