Make Magical Memories at FAO Schwarz — Book Iconic NYC Experiences
Reserve guided dinners, VIP shopping, and exclusive behind-the-scenes tours at FAO Schwarz in New York.
Featured Experiences at FAO Schwarz
Curated dinners, private shopping, themed events, and interactive tours in New York City.
About FAO Schwarz
FAO Schwarz is an iconic toy store located in New York, New York. The flagship destination offers immersive, family-focused experiences and curated shopping moments inside the store's landmark setting.
Visitors can choose from a range of guided and private experiences that combine personalized service, live entertainment, and hands-on interaction with toys and displays. Signature offerings include the Toy Soldier Dinner, featuring a guided tour, a piano-side meal, a live magic show, and private after-hours shopping with assistance from Toy Soldiers; the Toy Soldier Experience, which provides before-hours access, a behind-the-scenes tour, dancing on the grand piano, and tailored gift recommendations; and VIP and Express Personal Shopping sessions that deliver private access and expert recommendations.
FAO Schwarz also hosts themed experiences such as the Jellycat Diner Experience, where guests enjoy freshly prepared meals and collectible plush items, and the FAO-Abulous Boutique Deluxe Beauty Experience, which lets young guests create custom makeup kits and receive a mini makeover. Seasonal programming includes the FAO Schwarz 5th Annual Halloween Spooktacular with early access, trick-or-treat activities, and a costume contest.
Each experience is staffed by trained team members and includes curated takeaways or shopping assistance. FAO Schwarz emphasizes memorable in-store events, private shopping options, and family-centered entertainment. Located in New York City, FAO Schwarz provides multiple ways for visitors to plan visits, reserve tickets, and select private or public experiences that fit different group sizes and interests. Reservations, private bookings, and shipping arrangements are available through FAO Schwarz.
Plan an Unforgettable Visit to FAO Schwarz
Check availability for Toy Soldier Dinner, Jellycat Diner, VIP shopping, and seasonal events — book tickets and private sessions online.