Discover the Exclusive FAO Schwarz Toy Soldier Experience in New York City
Difficulty
easy
Duration
1–1.5 hours
Fitness Level
Light physical activity; suitable for all ages and fitness levels.
Overview
Step inside FAO Schwarz before the crowds and discover the Toy Soldier Experience, an exclusive behind-the-scenes tour featuring the giant piano, sweet treats, and personalized gifts in NYC.
Toy Soldier Experience - Before Store Hours
Starting at $650 • All ages • Exclusive access to the store • Souvenir and candy included
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About This Adventure
Step into the enchanting world of FAO Schwarz before it opens to the public on this exclusive Toy Soldier Behind-the-Scenes Tour. Enjoy a personal guide, dance on the grand piano, explore the sweet-filled FAO Schweetz, and receive tailored gift recommendations, all while creating unforgettable memories in this iconic toy store.
Enjoy Our Toy Soldier Behind-the-Scenes Tour!
Experience the magic of FAO Schwarz before the doors even open with this exclusive, behind-the-scenes tour led by one of our world-famous Toy Soldiers.
You’ll:
· Be welcomed into the store before opening hours, stepping into the World of Wonder without the crowds
· Learn about the rich history of FAO Schwarz from an expert Toy Soldier guide
· Raid the legendary FAO Schweetz, filled with sweet surprises for everyone
· Enjoy private access to dance on our iconic grand piano
· Be accompanied by a personal shopper who will provide expertly tailored toy and gift recommendations for all the children in your life
· Take home a special FAO souvenir, one for each child
Duration:
1.5-hour experience
It’s a magical and memorable way to start the day at the world’s most iconic toy store.
Cost:
Pricing starts at $650, with rates varying significantly based on the time of year and number of guests.
Additional Information:
· Children must be accompanied by an adult
· Children under the age of 2 may attend free of charge
· Experience includes up to 8 guests; additional guests may be added for an extra fee
Adventure Tips
Arrive early
Check in at least 15 minutes before your scheduled time to ensure a smooth start to your exclusive store access.
Wear comfortable shoes
You'll be on your feet exploring the large store and dancing on the floor piano, so bring footwear that supports your movement.
Bring a camera
Capture your playful moments on the giant piano and the unique store interiors; photos are allowed and encouraged.
Ask questions
Take advantage of your personal guide to learn about FAO Schwarz’s history and discover unique toy recommendations tailored to you.
Local Insights
Wildlife
- Pigeons occasionally seen outside the store along the busy sidewalks.
- Urban squirrels in nearby Central Park just a few blocks away.
History
FAO Schwarz has been a landmark in New York City since 1862, famed for its role in toy retail innovation and pop culture.
Conservation
The store promotes sustainability by supporting locally sourced products and using eco-friendly packaging where possible.
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Adventure Hotspots in New York
Frequently Asked Questions
Recommended Gear
Comfortable walking shoes
Support your feet during the store exploration and piano dancing.
Camera or smartphone
Ideal for capturing memories in a photo-friendly environment.
Light jacket or layer
Fall mornings in NYC can be chilly before the store warms up.
fall specific
Reusable bag
Useful for carrying souvenirs or candy purchases from the tour.