Private Experience • 75 Minutes • Up to 6 guests • Access to new VIP Suite
Skip the lines and experience FAO Schwarz like never before with private access to their luxurious VIP Suite. Enjoy personalized gift recommendations and stress-free shipping at New York’s most iconic toy store.
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Difficulty
easy
Duration
1–1.5 hours
Fitness Level
No physical fitness required, suitable for all ages
Wildlife
History
FAO Schwarz has been a Manhattan landmark since 1862, famous for bringing imaginative play to generations of visitors worldwide.
Conservation
The store promotes sustainable toy options and partners with brands dedicated to environmentally friendly practices to minimize its impact.
FAO Schwarz
Private Experience • 75 Minutes • Up to 6 guests • Access to new VIP Suite
FAO Schwarz is an iconic toy store located in New York, New York. The flagship destination offers immersive, family-focused experiences and curated shopping moments inside the store's landmark setting.
Visitors can choose from a range of guided and private experiences that combine personalized service, live entertainment, and hands-on interaction with toys and displays. Signature offerings include the Toy Soldier Dinner, featuring a guided tour, a piano-side meal, a live magic show, and private after-hours shopping with assistance from Toy Soldiers; the Toy Soldier Experience, which provides before-hours access, a behind-the-scenes tour, dancing on the grand piano, and tailored gift recommendations; and VIP and Express Personal Shopping sessions that deliver private access and expert recommendations.
FAO Schwarz also hosts themed experiences such as the Jellycat Diner Experience, where guests enjoy freshly prepared meals and collectible plush items, and the FAO-Abulous Boutique Deluxe Beauty Experience, which lets young guests create custom makeup kits and receive a mini makeover. Seasonal programming includes the FAO Schwarz 5th Annual Halloween Spooktacular with early access, trick-or-treat activities, and a costume contest.
Each experience is staffed by trained team members and includes curated takeaways or shopping assistance. FAO Schwarz emphasizes memorable in-store events, private shopping options, and family-centered entertainment. Located in New York City, FAO Schwarz provides multiple ways for visitors to plan visits, reserve tickets, and select private or public experiences that fit different group sizes and interests. Reservations, private bookings, and shipping arrangements are available through FAO Schwarz.
Location
New York, NY
Flagship store in New York City
Experiences Offered
7 Experiences
Dinners, dining, shopping, and seasonal events
Private Access
VIP & Express
Before-hours and private shopping options
Family Experiences
Interactive & Live
Guided tours, shows, and hands-on moments
Check availability for Toy Soldier Dinner, Jellycat Diner, VIP shopping, and seasonal events — book tickets and private sessions online.
Book in Advance
Reservations are required for the VIP Suite to ensure personalized attention without crowds.
Invite Your Group
The suite accommodates up to six guests—bring family or friends for a shared experience.
Plan for 75 Minutes
Allocate about 75 minutes for your session to enjoy relaxed browsing and expert advice.
Consider Shipping Options
Use the stress-free shipping service to avoid carrying bulky purchases around the city.
Comfortable Footwear
Although seated mostly, comfortable shoes help while exploring the store’s larger areas before or after your VIP session.
List of Gift Preferences
Having idea of interests or recipients helps your personal shopper tailor recommendations perfectly.
Phone or Camera
Capture memories or share your favorite finds with friends right from the suite.
Cash or Card
Bring your preferred payment method for hassle-free purchases during your experience.