Adventure Brief
Discover a whimsical family dining adventure at Jellycat Diner in NYC. Enjoy creative dishes, plush souvenirs, and a lively atmosphere perfect for all ages.
1–2 hours
easy
Family Friendly
No Experience Required
Discover a whimsical family dining adventure at Jellycat Diner in NYC. Enjoy creative dishes, plush souvenirs, and a lively atmosphere perfect for all ages.
More ways to explore the area's outdoor wonders
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Difficulty
easy
Duration
1–2 hours
Fitness Level
All ages and fitness levels welcome; comfortable walking and standing during the visit.
Wildlife
History
FAO Schwarz has been a landmark toy store since 1862, and its extension into a themed diner continues its legacy of joy and wonder.
Conservation
The venue promotes sustainable practices by recycling packaging and supporting local toy artisans, reducing environmental impact.
FAO Schwarz
Discover a whimsical family dining adventure at Jellycat Diner in NYC. Enjoy creative dishes, plush souvenirs, and a lively atmosphere perfect for all ages.
FAO Schwarz is an iconic toy store located in New York, New York. The flagship destination offers immersive, family-focused experiences and curated shopping moments inside the store's landmark setting.
Visitors can choose from a range of guided and private experiences that combine personalized service, live entertainment, and hands-on interaction with toys and displays. Signature offerings include the Toy Soldier Dinner, featuring a guided tour, a piano-side meal, a live magic show, and private after-hours shopping with assistance from Toy Soldiers; the Toy Soldier Experience, which provides before-hours access, a behind-the-scenes tour, dancing on the grand piano, and tailored gift recommendations; and VIP and Express Personal Shopping sessions that deliver private access and expert recommendations.
FAO Schwarz also hosts themed experiences such as the Jellycat Diner Experience, where guests enjoy freshly prepared meals and collectible plush items, and the FAO-Abulous Boutique Deluxe Beauty Experience, which lets young guests create custom makeup kits and receive a mini makeover. Seasonal programming includes the FAO Schwarz 5th Annual Halloween Spooktacular with early access, trick-or-treat activities, and a costume contest.
Each experience is staffed by trained team members and includes curated takeaways or shopping assistance. FAO Schwarz emphasizes memorable in-store events, private shopping options, and family-centered entertainment. Located in New York City, FAO Schwarz provides multiple ways for visitors to plan visits, reserve tickets, and select private or public experiences that fit different group sizes and interests. Reservations, private bookings, and shipping arrangements are available through FAO Schwarz.
Location
New York, NY
Flagship store in New York City
Experiences Offered
7 Experiences
Dinners, dining, shopping, and seasonal events
Private Access
VIP & Express
Before-hours and private shopping options
Family Experiences
Interactive & Live
Guided tours, shows, and hands-on moments
Check availability for Toy Soldier Dinner, Jellycat Diner, VIP shopping, and seasonal events — book tickets and private sessions online.
Arrive early for peak hours
Weekends and holidays can be busy, so early visits help avoid crowds and get the best experience.
Bring a camera
Capture the colorful decor and fun moments to remember your visit.
Try the dessert menu first
Indulge in the sweet offerings early, as they’re the highlight of the meal.
Reserve ahead for special occasions
Bookings fill quickly; reserve in advance for birthdays or celebrations.
Camera or Smartphone
Capture vibrant photos of the colorful decor and memorable moments.
Casual, comfortable clothing
Dress for a relaxed, fun dining experience with kids.
Gift or souvenir money
Optional, for purchasing keepsakes or additional plush items.
Appetite for fun and good food
Bring an open mind and a craving for playful flavors.