Family-Friendly Food & Fun at Jellycat Diner in New York

Read the full experience

Located in the bustling heart of New York City, the Jellycat Diner Experience offers a unique twist on family dining that combines playful decor with tasty, freshly prepared dishes. This whimsical eatery at FAO Schwarz is not just a place to fill up; it’s a destination for creating memorable moments with kids and the young at heart. From the moment you step inside, vibrant colors, plush toys, and charming tableware set the tone for a fun-filled meal. The menu features delightful breakfast and lunch options, with creative presentations that appeal to all ages. Special dessert menus elevate the experience, making every visit sweet and satisfying. What makes Jellycat Diner truly stand out is its engaging atmosphere, where each reservation includes a plush food-themed toy, enamel pin, and personalized packaging, turning each meal into a collectible souvenir. Beyond the delicious offerings, families appreciate the friendly staff and lively environment that foster joy and conversation. Located inside FAO Schwarz on 5th Avenue, this spot is perfect for a quick family treat or a special celebration. The diner’s focus on fun, quality food, and special keepsake items makes it a must-visit for those craving an interactive dining experience that sparks laughter and connection. Whether you're passing through NYC or a local family seeking a delightful outing, Jellycat Diner offers a charming, lively escape from the everyday. It’s more than just a restaurant—it’s a joyful destination where imagination and good food come together for an unforgettable outing.

Trip highlights

Difficulty

easy.

Duration

1–2 hours.

Fitness level

All ages and fitness levels welcome; comfortable walking and standing during the visit.

Frequently asked questions

Can I visit with a large group?

Yes, reservations are recommended for bigger parties, especially during weekends or peak times.

Are dietary restrictions accommodated?

The diner offers several options, and staff can assist with allergies or special diet requests.

Is there parking nearby?

Street parking and nearby paid garages are available, but public transit is recommended given busy NYC area.

How long does the experience last?

Plan for approximately 1 to 2 hours to enjoy the meal, toys, and atmosphere.

Can I purchase the plush toys separately?

Some plush items are exclusive to the experience, but select souvenirs may be available in the gift shop.

Is the location stroller friendly?

Yes, the area is accessible for strollers and young children.

Local insights

Wildlife

Squirrels in nearby park areas
Pigeons in the surrounding streets

History

FAO Schwarz has been a landmark toy store since 1862, and its extension into a themed diner continues its legacy of joy and wonder.

Conservation

The venue promotes sustainable practices by recycling packaging and supporting local toy artisans, reducing environmental impact.

About FAO Schwarz

FAO Schwarz is an iconic toy store located in New York, New York. The flagship destination offers immersive, family-focused experiences and curated shopping moments inside the store's landmark setting. Visitors can choose from a range of guided and private experiences that combine personalized service, live entertainment, and hands-on interaction with toys and displays. Signature offerings include the Toy Soldier Dinner, featuring a guided tour, a piano-side meal, a live magic show, and private after-hours shopping with assistance from Toy Soldiers; the Toy Soldier Experience, which provides before-hours access, a behind-the-scenes tour, dancing on the grand piano, and tailored gift recommendations; and VIP and Express Personal Shopping sessions that deliver private access and expert recommendations. FAO Schwarz also hosts themed experiences such as the Jellycat Diner Experience, where guests enjoy freshly prepared meals and collectible plush items, and the FAO-Abulous Boutique Deluxe Beauty Experience, which lets young guests create custom makeup kits and receive a mini makeover. Seasonal programming includes the FAO Schwarz 5th Annual Halloween Spooktacular with early access, trick-or-treat activities, and a costume contest. Each experience is staffed by trained team members and includes curated takeaways or shopping assistance. FAO Schwarz emphasizes memorable in-store events, private shopping options, and family-centered entertainment. Located in New York City, FAO Schwarz provides multiple ways for visitors to plan visits, reserve tickets, and select private or public experiences that fit different group sizes and interests. Reservations, private bookings, and shipping arrangements are available through FAO Schwarz.

Base locationNew York, New York

Tours offered7+

Specialty

Adventure tips

Arrive early for peak hoursWeekends and holidays can be busy, so early visits help avoid crowds and get the best experience.

Bring a cameraCapture the colorful decor and fun moments to remember your visit.

Try the dessert menu firstIndulge in the sweet offerings early, as they’re the highlight of the meal.

Reserve ahead for special occasionsBookings fill quickly; reserve in advance for birthdays or celebrations.

Recommended gear

Camera or Smartphone: Capture vibrant photos of the colorful decor and memorable moments.
Casual, comfortable clothing: Dress for a relaxed, fun dining experience with kids.
Gift or souvenir money: Optional, for purchasing keepsakes or additional plush items.
Appetite for fun and good food: Bring an open mind and a craving for playful flavors.

Photos of the experience

Family-Friendly Food & Fun at Jellycat Diner in New York photo 1

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