What ages is the FAO-Abulous Boutique suitable for?

The boutique welcomes children aged six and older; younger children cannot participate due to service limitations.

Do I need to book in advance for the Deluxe Experience?

While walk-ins are accepted on a first-come, first-served basis, booking is recommended to guarantee your appointment.

Are allergies accommodated?

Yes, guests should inform the staff of any allergies when booking to ensure a safe and enjoyable experience.

How long does the Deluxe Beauty Experience last?

The entire experience typically takes about 30 minutes, including makeup selection and the mini makeover session.

Where in FAO Schwarz is the boutique located?

The FAO-Abulous Boutique is on the ground floor, to the left after entering the front doors on Rockefeller Plaza.

Can adults participate or is it just for kids?

The experience is designed for young participants, but adults accompanying children and family groups are welcome.

Deluxe Beauty Experience at FAO Schwarz NYC | Events

Located in the heart of New York City’s Rockefeller Plaza, the FAO-Abulous Boutique at FAO Schwarz offers a unique twist on adventure—one rooted not in rugged terrain but in creative self-expression. This vibrant beauty experience gives young glamour enthusiasts an extraordinary chance to handpick and assemble a personalized makeup collection from a broad palette of eyeshadows, blushes, lipsticks, lip glosses, and nail polishes. The result is a custom kit housed in an eye-catching FAO Boutique carrying case, topped off with a faux leather heart charm embossed with the user’s initials—a keepsake that turns a makeup set into a personal treasure.

For those ready to fully embrace their spotlight moment, the Deluxe Beauty Experience elevates the visit with a mini makeover and expert tutorial led by FAO-Abulous Makeup Artists. This hands-on session not only provides professional techniques tailored to each participant but also builds confidence—a rare and empowering adventure in its own right. Recommended for children aged six and up, the boutique blends creativity and instruction, making it a standout destination amid New York’s bustling retail and cultural scene.

What sets the FAO-Abulous Boutique apart is its energetic blend of artistry and personalization within an iconic urban setting. Unlike outdoor excursions that rely on landscapes and natural features, this offering harnesses the city’s vibrancy and the timeless allure of creative play to craft memorable moments indoors. Walk-ins are welcome, though bookings ensure a dedicated slot for this roughly 30-minute journey.

FAO Schwarz’s location within Rockefeller Plaza invites visitors to connect with a landmark steeped in history and activity, while the boutique’s offerings offer a fresh, engaging complement to the outdoor adventure experiences typically sought in the region. Perfect for families looking to mix cultural exploration and self-styled glamour, this beauty boutique experience is a rare urban gem that champions creativity and personal confidence.

About FAO Schwarz

FAO Schwarz is an iconic toy store located in New York, New York. The flagship destination offers immersive, family-focused experiences and curated shopping moments inside the store's landmark setting.

Visitors can choose from a range of guided and private experiences that combine personalized service, live entertainment, and hands-on interaction with toys and displays. Signature offerings include the Toy Soldier Dinner, featuring a guided tour, a piano-side meal, a live magic show, and private after-hours shopping with assistance from Toy Soldiers; the Toy Soldier Experience, which provides before-hours access, a behind-the-scenes tour, dancing on the grand piano, and tailored gift recommendations; and VIP and Express Personal Shopping sessions that deliver private access and expert recommendations.

FAO Schwarz also hosts themed experiences such as the Jellycat Diner Experience, where guests enjoy freshly prepared meals and collectible plush items, and the FAO-Abulous Boutique Deluxe Beauty Experience, which lets young guests create custom makeup kits and receive a mini makeover. Seasonal programming includes the FAO Schwarz 5th Annual Halloween Spooktacular with early access, trick-or-treat activities, and a costume contest.

Each experience is staffed by trained team members and includes curated takeaways or shopping assistance. FAO Schwarz emphasizes memorable in-store events, private shopping options, and family-centered entertainment. Located in New York City, FAO Schwarz provides multiple ways for visitors to plan visits, reserve tickets, and select private or public experiences that fit different group sizes and interests. Reservations, private bookings, and shipping arrangements are available through FAO Schwarz.

Deluxe Beauty Experience at FAO Schwarz NYC

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