Colorful FAO Schwarz storefront boutique interior with arches

Make Magical Memories at FAO Schwarz — Book Iconic NYC Experiences

Reserve guided dinners, VIP shopping, and exclusive behind-the-scenes tours at FAO Schwarz in New York.

Featured Experiences at FAO Schwarz

Curated dinners, private shopping, themed events, and interactive tours in New York City.

NYC Family Experience at Toy Soldier Dinner

Step into a magical evening with the Toy Soldier Dinner in NYC — combining fine dining, live magic, and exclusive shopping for a memorable family experience. Discover what makes this iconic venue so special in the city that never sleeps.

NYC Family Experience at Toy Soldier Dinner

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New York, New York

New York

Family-Friendly Food & Fun at Jellycat Diner in New York

Discover a whimsical family dining adventure at Jellycat Diner in NYC. Enjoy creative dishes, plush souvenirs, and a lively atmosphere perfect for all ages.

Family-Friendly Food & Fun at Jellycat Diner in New York

New York

Deluxe Beauty Experience at FAO Schwarz NYC

Step into FAO Schwarz’s FAO-Abulous Boutique for a hands-on makeup experience designed for aspiring young glamouristas. Customize your own beauty kit or upgrade to the Deluxe Experience featuring a professional mini makeover and tutorial.

Deluxe Beauty Experience at FAO Schwarz NYC

New York

Discover the Exclusive FAO Schwarz Toy Soldier Experience in New York City

Step inside FAO Schwarz before the crowds and discover the Toy Soldier Experience, an exclusive behind-the-scenes tour featuring the giant piano, sweet treats, and personalized gifts in NYC.

Discover the Exclusive FAO Schwarz Toy Soldier Experience in New York City

New York

Discover the Ultimate VIP Personal Shopping Experience at FAO Schwarz in New York

Skip the lines and experience FAO Schwarz like never before with private access to their luxurious VIP Suite. Enjoy personalized gift recommendations and stress-free shipping at New York’s most iconic toy store.

New York

Skip the Line: The Ultimate Express Personal Shopping Experience at FAO Schwarz

Unlock VIP access to FAO Schwarz with the Express Personal Shopping experience. Skip lines, enjoy personalized gift recommendations, and explore exclusive toy areas in just one hour.

Skip the Line: The Ultimate Express Personal Shopping Experience at FAO Schwarz

New York

Celebrate Halloween Magic at FAO Schwarz: NYC’s Ultimate Family Spooktacular Event

Step inside New York’s iconic FAO Schwarz for its 5th Annual Halloween Spooktacular. Enjoy early access, treat bags, a candy raid, and a costume contest judged by a Toy Soldier — a festive event perfect for families visiting NYC in October.

About FAO Schwarz

FAO Schwarz is an iconic toy store located in New York, New York. The flagship destination offers immersive, family-focused experiences and curated shopping moments inside the store's landmark setting.

Visitors can choose from a range of guided and private experiences that combine personalized service, live entertainment, and hands-on interaction with toys and displays. Signature offerings include the Toy Soldier Dinner, featuring a guided tour, a piano-side meal, a live magic show, and private after-hours shopping with assistance from Toy Soldiers; the Toy Soldier Experience, which provides before-hours access, a behind-the-scenes tour, dancing on the grand piano, and tailored gift recommendations; and VIP and Express Personal Shopping sessions that deliver private access and expert recommendations.

FAO Schwarz also hosts themed experiences such as the Jellycat Diner Experience, where guests enjoy freshly prepared meals and collectible plush items, and the FAO-Abulous Boutique Deluxe Beauty Experience, which lets young guests create custom makeup kits and receive a mini makeover. Seasonal programming includes the FAO Schwarz 5th Annual Halloween Spooktacular with early access, trick-or-treat activities, and a costume contest.

Each experience is staffed by trained team members and includes curated takeaways or shopping assistance. FAO Schwarz emphasizes memorable in-store events, private shopping options, and family-centered entertainment. Located in New York City, FAO Schwarz provides multiple ways for visitors to plan visits, reserve tickets, and select private or public experiences that fit different group sizes and interests. Reservations, private bookings, and shipping arrangements are available through FAO Schwarz.

Bright Jellycat themed candy-diner interior display at FAO Schwarz

FAO Schwarz — Iconic Toy Experiences in New York

FAO Schwarz in New York offers a curated selection of in-store experiences, private shopping, themed dining, and seasonal events. Visitors searching for memorable family activities, private access, or exclusive after-hours events will find clear options, including the Toy Soldier Dinner, Jellycat Diner Experience, FAO-Abulous Boutique Deluxe Beauty Experience, Toy Soldier Before-Store Hours tour, VIP Personal Shopping, Express Personal Shopping, and the FAO Schwarz 5th Annual Halloween Spooktacular.

Why choose FAO Schwarz experiences

Flagship location in New York with immersive, hands-on interactions.
Private and public options to suit family visits, gift shopping, and special occasions.
Curated takeaways included with many reservations (plush items, personalized packaging, enamel pins, custom kits).

Featured experiences (quick overview)

Toy Soldier Dinner — A guided tour, piano-side meal, live magic show, and private after-hours shopping with Toy Soldier assistance. Ideal for guests seeking a theatrical dining and shopping combination.
Jellycat Diner Experience — A whimsical diner menu with freshly prepared dishes; each reservation includes a plush food item, personalized packaging, and an exclusive enamel pin.
FAO-Abulous Boutique — Deluxe Beauty Experience — Young guests assemble a custom makeup kit packaged with a personalized charm; the Deluxe option adds a mini makeover and tutorial from expert makeup artists.
Toy Soldier Experience — Before Store Hours — Early access behind the scenes, piano dancing, chocolate and candy explorations at FAO Schweetz, and personalized gift recommendations.
VIP Personal Shopping — Private suite access, expert shopper recommendations, and stress-free shipping arrangements for gifts.
Express Personal Shopping — One-hour curated shopping with exclusive toy interactions and tailored recommendations.
FAO Schwarz 5th Annual Halloween Spooktacular — Early access, a Trick-or-Treat bag and candy activities, and a costume contest judged by a Toy Soldier.

What to expect when booking

Clear descriptions of each experience, including included amenities and highlights.
Options for private access or express sessions for faster visits.
Seasonal and themed events scheduled periodically, such as Halloween activities and special dining events.

Booking tips and search terms

When searching or optimizing for visits, include terms like:

FAO Schwarz New York experiences
Toy Soldier Dinner tickets
Jellycat Diner reservation
VIP personal shopping FAO Schwarz
FAO-Abulous Boutique Deluxe
before store hours toy soldier tour
FAO Schwarz Halloween Spooktacular

Plan a visit

FAO Schwarz offers multiple ways to reserve experiences and private sessions. Whether seeking a family-friendly guided tour, a themed dining experience, or a private shopping suite, FAO Schwarz provides structured options that combine entertainment, curated shopping, and memorable moments in the heart of New York City.

Explore FAO Schwarz experiences now to find available dates for dinners, private shopping, and seasonal events.

Toy soldiers performance display inside FAO Schwarz flagship store

Plan an Unforgettable Visit to FAO Schwarz

Check availability for Toy Soldier Dinner, Jellycat Diner, VIP shopping, and seasonal events — book tickets and private sessions online.