Leave Montego Bay for a laid-back day on Negril’s iconic Seven Mile Beach, a shopping stop for local crafts, and the cliffside spectacle of Rick’s Café at sunset. This accessible day trip pairs calm swimming with lively seaside culture.
More ways to explore the area's outdoor wonders
You arrive on the west coast with salt in the air and a ribbon of road unfurling through scrub and small farms. The van eases into Negril and the soundscape opens—reggae from a beachfront bar, gulls picking at seaweed, and a wide bay of pale sand stretching away. Seven Mile Beach lays itself out calmly: shallow turquoise water, soft sand underfoot, and umbrellaed bars that invite a long, slow afternoon.
Difficulty
easy
Duration
4–5 hours
Fitness Level
Low. Minimal walking and easy swimming in shallow water; suitable for most travelers.
Wildlife
History
Negril’s rise as a tourist destination began in the mid-20th century; Rick’s Café emerged in the early 1970s and helped define the town’s cliffside nightlife and sunset culture.
Conservation
Coral reefs and seagrass beds are fragile—use reef-safe sunscreen, avoid standing on coral, and support local operators who follow sustainable practices.
Reserve your spot on the 7Mile Beach/Ricks Cafe Tour with Free Shopping from Montego Bay today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Time your visit for sunset
Plan to spend your last hour at Rick’s Café—sunset draws a crowd and the light is worth the wait.
Use reef-safe sunscreen
Protect coral and skin—choose a mineral sunscreen and reapply after swimming.
Bring cash in small bills
Many craft vendors and tips at beach bars prefer cash; US dollars are commonly accepted.
Watch cliff diving areas
If you’re spectating, keep a safe distance from jump points; if jumping, check water depth and ask staff first.
Swimsuit
Core item for beach time and swimming in calm Caribbean waters.
summer
Reef-safe sunscreen
Protects skin and local coral ecosystems during prolonged sun exposure.
summer
Water shoes
Helpful for rocky patches near cliffs and for entering/exiting the water at Rick’s.
summer
Small cash (USD/JMD)
Useful for market purchases, tips, and vendors that don’t take cards.