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Legal Notice

Last Updated: November 24, 2025

Company Information

Legal Entity: AdvGuides, LLC

Registered: North Carolina Corporation

Operating Name: The Adventure Collective

Publishing Network: The Adventure Collective Network

Business Type: Adventure Tourism Marketplace and Affiliate Platform

Location: Asheville, NC

Email: info@advcollective.com

Phone: 828-333-7155

Nature of Business

AdvGuides, LLC, operating as The Adventure Collective, functions as a tour reseller and affiliate marketplace that connects adventure seekers with independent tour operators, guides, and outfitters. We publish content across a network of adventure-focused websites collectively known as The Adventure Collective Network. We do not directly operate tours or adventure activities. All tours, experiences, and activities listed on our platform are operated by independent third-party companies and individuals.

How We Earn Revenue

The Adventure Collective generates revenue through:

  • Affiliate commissions: We earn commissions when users book tours through our affiliate links to partner booking platforms (FareHarbor, Viator, and others)
  • Referral fees: We may receive referral fees from tour operators when customers book directly through our platform
  • Advertising: We may display paid advertisements and sponsored content
  • Marketing services: We may charge tour operators for enhanced listings, featured placements, or other promotional services

These business relationships do not influence our content or recommendations. We strive to provide honest, unbiased information about adventure activities and operators.

Important Disclaimers

No Guarantee of Tour Performance

AdvGuides does not guarantee the quality, safety, legality, or performance of any guide, tour operator, or adventure activity listed on our platform.

All tours and activities are operated by independent third-party providers. While we make reasonable efforts to vet operators and provide accurate information, we:

  • Do not employ, supervise, or control tour operators or guides
  • Cannot verify the current operational status of all listed operators
  • Cannot guarantee the qualifications, certifications, or insurance coverage of operators
  • Are not responsible for the conduct, negligence, or actions of tour operators
  • Cannot ensure that activities will meet your expectations

Information Accuracy

We cannot guarantee that all information on our platform is always accurate, complete, or up-to-date.

While we make our best efforts to maintain factually accurate articles, reviews, destination guides, and activity descriptions, the information may become outdated or contain errors. Users should:

  • Independently verify all critical information before making bookings
  • Confirm tour details, prices, and availability directly with operators
  • Check current weather conditions, seasonal access, and permit requirements
  • Verify health, fitness, and skill requirements with operators
  • Review current safety advisories and travel warnings
  • Confirm cancellation policies and insurance requirements

DO NOT rely solely on information from our platform to make important decisions about adventure activities. Always conduct your own research and verification.

Third-Party Content

Our platform aggregates content from multiple third-party sources, including:

  • FareHarbor and Viator booking platforms
  • TripAdvisor and Google Reviews
  • Tour operator websites and marketing materials
  • User-generated reviews and photos

We display this content under appropriate licenses and partnerships, but we do not control, verify, or take responsibility for the accuracy of third-party content.

Limitation of Liability

To the maximum extent permitted by law, AdvGuides and its affiliates, officers, directors, employees, and agents shall not be liable for:

  • Any injury, death, loss, or damage arising from adventure activities booked through our platform
  • Inaccurate, incomplete, or outdated information on our website
  • The conduct, performance, or negligence of tour operators and guides
  • Cancellations, schedule changes, or service disruptions by operators
  • Financial losses resulting from bookings or transactions
  • Technical issues, website downtime, or data loss

By using our platform, you acknowledge and accept these limitations and agree to hold AdvGuides harmless from any claims arising from your use of our services or participation in adventure activities.

Intellectual Property

AdvGuides and the AdvGuides logo are trademarks of Adventure Collective. All original content, including text, graphics, logos, images, and software, is protected by copyright and other intellectual property laws.

Third-party trademarks, logos, and content displayed on our platform are the property of their respective owners. Use of these marks does not imply endorsement.

Governing Law and Jurisdiction

This Legal Notice and all matters relating to your use of our platform shall be governed by and construed in accordance with the laws of the State of North Carolina, United States, without regard to its conflict of law provisions.

Any disputes shall be resolved through binding arbitration in Asheville, North Carolina, as specified in our Terms and Conditions.

Reporting Issues

If you encounter inaccurate information, safety concerns, or other issues on our platform, please report them to us immediately:

AdvGuides, LLC

Asheville, NC

Email: info@advcollective.com

Phone: 828-333-7155

We appreciate your feedback and will investigate all reports, though we cannot guarantee resolution or response times.

Additional Legal Information

For more detailed information about your rights and our obligations, please review: