The afternoon light slices through olive branches as the first roar of Ouzoud reaches you long before the falls come into view. On a day trip from Marrakech the road opens into terraces of silver-green trees and, then, a ribbon of white water tumbling over red rock — the Cascades d’Ouzoud. Travelers step out of an air-conditioned minibus into a buzz of vendors, guide chatter and the wet, mineral scent that clings to stone. The falls do the rest: they dare you closer with spray, thread sunlight through mist, and invite a slow, cold swim in the plunge pools below.