You step onto an air-conditioned van in Montego Bay and the north coast unfolds—a ribbon of coastline, surf flashing turquoise, and roadside stands scenting the air with jerk spices. The drive itself frames the day: palms leaning toward the ocean and limestone bluffs giving way to white sand. Your first stop is a shaded trail where a trained guide saddles a calm horse and leads you through scrub and coastal forest to a shoreline perfect for photos. The horses move steady, the surf dares you with each returning wave, and the breeze carries salt and island talk.