Step into London’s cinematic magic with Where Now Tours. This 2-hour walk reveals authentic Harry Potter filming sites, from Diagon Alley’s hidden doorways to the Ministry of Magic’s secret elevator.
More ways to explore the area's outdoor wonders
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Difficulty
easy
Duration
2 hours
Fitness Level
Suitable for most participants comfortable with about 90 minutes of walking at a brisk pace.
Wildlife
History
London’s Piccadilly Circus has been a bustling hub since the early 19th century, evolving into a cinematic and cultural hotspot featured in numerous films.
Conservation
Walking tours like this minimize environmental impact by encouraging pedestrian exploration and use of public transit.
Where Now Tours
Step into London’s cinematic magic with Where Now Tours. This 2-hour walk reveals authentic Harry Potter filming sites, from Diagon Alley’s hidden doorways to the Ministry of Magic’s secret elevator.
Where Now Tours is a London-based tour operator offering guided walking experiences across London and beyond. The company runs themed walks that explore film locations, haunted sites, historical neighbourhoods and culinary highlights. Signature experiences include movie-locations walks featuring Harry Potter and James Bond sites, the Jack the Ripper East End exploration, Covent Garden storytelling followed by a cocktail at Rules restaurant, and specialised Greenwich tours that combine history with food and drink at landmarks such as the Queen's House and the Painted Hall. One offering extends to Glasgow with a ghastly history tour focused on local legends.
Guides for Where Now Tours are local experts who provide historical context, film trivia and first-hand storytelling. Tours mix well-known landmarks — Piccadilly Circus, Borough Market, the Cutty Sark — with lesser-known streets and colourful anecdotes. Each itinerary aims to connect cultural themes with on-location stories, concluding at popular meeting points or local markets. Where Now Tours is featured on The Adventure Collective, and its public trip descriptions emphasise researched narratives and guided commentary. The operator focuses on pedestrian walking routes and site-based interpretation rather than vehicular transport. Booking information, meeting points and itinerary highlights are provided for each tour in official listings. Where Now Tours appeals to visitors seeking themed walking tours that combine history, pop culture and local flavour, led by knowledgeable guides who foreground storytelling and site-specific insights. Public itineraries are transparent about accessibility, meeting locations and what guests should expect on each walk. Information is updated regularly online now.
Tours Offered
8
Guided walking tours across the UK
Base
London, England
Operating from London
Typical Length
2 hours
Most themed walks are two hours
Expert Guides
Local experts
Guided by local experts
Reserve a spot on a movie, ghost, history or food walk — view meeting points, durations and itinerary details in each official listing before booking.
Wear comfortable walking shoes
Expect about 90 minutes of steady walking over city streets and uneven pavements.
Bring an Oyster or contactless card
You’ll need at least £2.40 for London Underground fares along the route.
Arrive early at meeting point
The tour starts promptly at the Shaftesbury Memorial in Piccadilly Circus.
The tour is English-language only
Recommended participants have a conversational grasp of English to enjoy all storytelling segments.
Comfortable walking shoes
Necessary for navigating city streets and occasional uneven pavements.
Weather-appropriate jacket
Light rain jacket helpful during spring showers.
spring
Portable phone charger
Keeps devices charged for movie clips and guide communication.
Reusable water bottle
Staying hydrated is key during warmer walking days.
summer