Where Now Tours is a London-based tour operator offering guided walking experiences across London and beyond. The company runs themed walks that explore film locations, haunted sites, historical neighbourhoods and culinary highlights. Signature experiences include movie-locations walks featuring Harry Potter and James Bond sites, the Jack the Ripper East End exploration, Covent Garden storytelling followed by a cocktail at Rules restaurant, and specialised Greenwich tours that combine history with food and drink at landmarks such as the Queen's House and the Painted Hall. One offering extends to Glasgow with a ghastly history tour focused on local legends.
Guides for Where Now Tours are local experts who provide historical context, film trivia and first-hand storytelling. Tours mix well-known landmarks — Piccadilly Circus, Borough Market, the Cutty Sark — with lesser-known streets and colourful anecdotes. Each itinerary aims to connect cultural themes with on-location stories, concluding at popular meeting points or local markets. Where Now Tours is featured on The Adventure Collective, and its public trip descriptions emphasise researched narratives and guided commentary. The operator focuses on pedestrian walking routes and site-based interpretation rather than vehicular transport. Booking information, meeting points and itinerary highlights are provided for each tour in official listings. Where Now Tours appeals to visitors seeking themed walking tours that combine history, pop culture and local flavour, led by knowledgeable guides who foreground storytelling and site-specific insights. Public itineraries are transparent about accessibility, meeting locations and what guests should expect on each walk. Information is updated regularly online now.