easy
7–9 hours
Moderate physical activity involved, comfortable for most levels
Dive into London’s rich fashion history with this immersive full-day tour, exploring iconic eras from Victorian grandeur to Swinging Sixties rebellion. Discover the stories behind legendary designers and couture houses that shaped the city’s style scene.
£200 per Person | 7-9 Hours | Women's Fashion History Tour
Embark on a captivating 7-9 hour journey through London's fashion history, exploring the evolution of women's attire from the Victorian era to the vibrant Swinging Sixties. Discover influential designers, rebellious styles, and the stories behind iconic couture houses, all while enjoying curated refreshments in the heart of fashion's dynamic landscape.
Adult (Ages 13+): £200 Child (Ages 12 and Under): Free
7-9 hours
The British often don’t get their fair share of attention in fashion histories, so we aim to help you understand how much British dressmakers and designers have influenced women’s fashion from the Victorian period right up to the present day. You will look at a multitude of exciting contemporary fashions and see how they are related to the styles, designers and influencers of previous eras.
You will visit many designer shops, and, along the way, we’ll consider the power of women’s suits and their origin that – decades before Coco Chanel -- heralded a new freedom of movement and gave rise to a perfect costume for the working woman. You’ll also find about how rebellious women dressed in the nineteenth century, when the arts & crafts movement took off and fabulous fabrics inspired by trade with India and Japan were introduced in London. We talk about London’s many dressmakers – the most proper ones who dressed the debutantes, and the improper ones who shocked and thrilled London society.
You will hear lost stories of London couture houses before, during and after World War II, including those of Norman Hartnell, Hardy Amies, Charles James and Jean Muir. That glamour faded away with the swinging sixties, and we will have fun remembering the massive shockwaves begun by London street fashion and spread by the likes of Mary Quant and Foale & Tuffin. You’ll find out how Vivienne Westwood gave Punk its outlandish style and discover the ongoing influence of Alexander McQueen.
You’ll have seven hours to explore fine designer stores and boutiques and two hours for refreshments. When you book, you may choose two of the following: breakfast, lunch, afternoon tea, drinks and canapes or a light dinner. We will contact you to arrange the timing of these two breaks.
You'll be on your feet exploring different landmarks and fashion hotspots.
Capture details and memories from this in-depth fashion journey.
Dress appropriately for the day's weather to stay comfortable.
Ensure you have enough time to meet your guide and settle in.
London's fashion scene has long been at the forefront of cultural change, from Queen Victoria’s era to modern haute couture.
The tour promotes sustainable fashion awareness by highlighting vintage shops and eco-conscious designers.
Necessary for long periods of standing and walking during the tour.
Capture details and memories from the tour.
Dress for the weather to stay comfortable throughout the day.
spring|summer|fall|winter specific
Stay hydrated during the extensive walking segments.