Explore Savile Row & Jermyn Street: A Half-Day Luxury Fashion Tour in London
Difficulty
easy
Duration
5–6 hours
Fitness Level
No special fitness required, suitable for all adults able to walk and stand for extended periods.
Overview
Discover the art of British tailoring on a 5-6 hour luxury fashion tour through London’s Savile Row and Jermyn Street, where centuries of style and craftsmanship come alive. Witness bespoke suit-making and fine shirt boutiques in the heart of the city.
Savile Row & Jermyn Street Half-Day Experience
£120 per Person | 5-6 Hours | Explore Savile Row and Jermyn Street
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Adventure Photos
About This Adventure
Embark on a captivating 5-6 hour journey through Savile Row and Jermyn Street, where centuries of tailoring craftsmanship come alive. Discover exquisite suits, shirts, and luxury accessories while engaging with skilled artisans. Enjoy a personalized refreshment break, leaving you with a rich appreciation for the art of masculine elegance.
Explore Savile Row and Jermyn Street
Rates
Adult (Ages 13+): £120 Child (Ages 12 and Under): Free
Duration
5-6 Hours
About
Savile Row tailors learned centuries ago how to fit the body perfectly, working with its natural proportions, and Jermyn Street shirtmakers continue to transform the silkiest cottons into precisely what their customers desire, down to the smallest details. You will hear the story of how all this craftmanship -- shoemakers, tobacconists and perfumers included – centred itself in St. James’s and a limited portion of Mayfair.
You will visit a variety of tailoring houses, each with a different suit style, and we often manage a chat with cutter or fabric expert and get to handle archival pieces. You will contemplate up close the finest shirts, shoes, ties, hats, fragrances, dressing gowns and smoking jackets that money can buy. We promise to leave you with your head will be full of rich sights and textures, as well as a deeper appreciation of the timelessness of the best in masculine luxury.
You’ll have four hours to explore Savile Row and Jermyn Street and one hour for refreshments. When you book, you can choose whether you’d like breakfast, lunch, afternoon tea, drinks and canapes or a light dinner. We will contact you to arrange the timing of this break.
Adventure Tips
Book in advance
Savile Row tailors have limited availability; secure your spot early to guarantee personalized attention.
Wear comfortable shoes
You’ll be walking and standing during shop visits—comfortable footwear will make the tour more enjoyable.
Ask questions
Tailors and artisans are happy to explain techniques—engage to get the most from your experience.
Plan your schedule
The tour lasts 5-6 hours, so allow enough time in your itinerary without rushing other plans.
Local Insights
Wildlife
- Urban foxes occasionally seen in nearby parks
- Pigeons in St. James’s Park
History
Savile Row’s tailoring tradition dates back to the early 19th century, shaping men’s fashion worldwide.
Conservation
The tour promotes sustainable fashion by supporting traditional tailoring methods over fast fashion alternatives.
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Adventure Hotspots in London
Frequently Asked Questions
Recommended Gear
Smart casual attire
Dress respectfully to match the refined atmosphere of Savile Row and Jermyn Street boutiques.
Notebook or smartphone
For taking notes or photos of measurements, fabrics, and tailoring details.
Lightweight waterproof jacket
Spring showers are common in London, a jacket keeps you dry between stops.
spring specific
Comfortable walking shoes
Essential for walking the streets comfortably during the tour.