Lure of Lucre offers climbers a compelling challenge on the sunlit walls of Bell Canyon, located in California's renowned Wine Country. This single-pitch sport climb stretches over 40 feet of clean, sustained rock that rewards precision and stamina. The route begins with a short, punchy overhang just right of the prominent "bell" mantel feature. Surmounting this bulge places you onto a slender pillar, where thin face holds demand careful footwork and focused movement.

The climb intensifies as you ascend through a sequence of well-placed bolts, demanding consistent effort. Staying directly under the bolt line results in a steady yet demanding 5.10a experience, best suited for climbers comfortable with sustained technical face climbing. For those seeking a slightly less strenuous path, an alternate variation allows a move left toward an easier finish, clipping the last bolt of the neighboring route Once Upon a Climb at 5.6 difficulty.

Beyond the physical challenge, the route’s exposure offers an intimate connection with the surrounding landscape—gritty rock warmed by afternoon sun, with a cool breeze hinting at the nearby vineyards that define the Bay Area’s unique charm. Bell Canyon itself rests quietly within a vibrant climbing community, providing both the tranquility of nature and the convenience of proximity to Angwin and the broader San Francisco Bay Area.

Protection consists primarily of three to four reliable bolts, augmented if desired by optional small nuts or cams placed in a shallow groove above the third bolt. This makes gear selection straightforward, with emphasis on well-maintained sport hardware and a small rack for marginal protection near the roof. The placements require a sharp eye and confident adjustments to ensure safety on the runout moves near the top.

Approaching the wall is straightforward: a brief hike from a nearby parking area through mild scrubland leads to the base of the crag, making this an accessible introduction for climbers visiting the region. The wall’s southwest aspect catches ample sunshine throughout the afternoon, making late mornings to early afternoons the ideal window for climbing. Seasonal warmth varies, so early spring and fall bring the most comfortable temperatures.

Whether you come to test your technical skill or simply savor the focused flow of movement on a quality sport climb, Lure of Lucre stands as a reliable challenge with balanced risk and reward. Its placement within Bell Canyon’s quiet yet vibrant landscape makes it a technical highlight worth your attention—and a memorable addition to any Northern California climbing itinerary.