Joint Venture stands as a standout among The Attic's gathering of routes, presenting climbers with a compelling blend of thoughtful movement and a test of composure. Set against the rugged backdrop of Cochrane Lane Cliffs in Welsford, New Brunswick, this single-pitch sport climb delivers an 80-foot ascent that challenges with intriguing holds and shifting body positions from the very first clip. The wall leans into a subtle overhang, requiring steady balance and precise footwork, while the rock’s texture invites confident smears and delicate edging.

The climb begins with a technical section where fingers find narrow edges and body tension becomes essential. As you ascend, the features open into a more delicate crack near the top—here lies an optional spot for small-to-medium cams, a piece of gear that offers additional security beyond the bolted protection. The climb bears a notable runout at its lowest difficulty segment, an inviting moment to focus and trust in your movement as you approach the steeper crux above. For climbers comfortable with the grade, this route presents an enjoyable test of finesse rather than raw power.

Situated at approximately 45.44°N and -66.31°W, this route benefits from the cool forested surroundings of the New Brunswick wilderness. The Attic’s cliffs catch morning light before shading in the afternoon, making early starts ideal to avoid heat and sticky holds during warmer months. Approaching the crag is straightforward, with a well-marked trail weaving through mixed woods that hum softly with local birdlife and the subtle chorus of the nearby river.

Climbers aiming to send Joint Venture should prepare for the PG13 rating, which signals careful gear placement and cautious pacing through the runout sections. Bring shoes with reliable edging performance and consider a light rack that includes small cams for the upper crack. Hydration is key, especially in the sticky summer months, and timing your climb for cooler, overcast days can enhance friction and comfort.

After topping out on the granite surface, the descent involves an easy walk back to the trailhead, rewarding you with a moment to absorb the quiet beauty of the surrounding forest and steel yourself for your next adventure. The Attic as a climbing area offers a memorable combination of remote calm and precise sport pitches, appealing to those who appreciate meticulous movement and thoughtful route design paired with nature’s steady presence.