When late spring rolls into Maria da Fé, a crisp breeze carries the sweet promise of cherries and strawberries ripe for the picking. The Festival da Cereja e Morango is more than just a market; it’s a seasonal rendezvous where nature asserts itself with ripe, juicy produce and local culture joins in vibrant celebration.

Maria da Fé, perched high in Minas Gerais, offers an escape where fruit isn’t just food—it’s an experience. The festival's highlight is the bountiful cherry and strawberry harvest that challenges the region’s cool mountain air. Visitors weave through orchards where trees bear thick clusters of cherries that dare you to taste their tartness, and strawberry plants push their vivid reds into the sun like little treasures.

The festival grounds burst with stalls selling fresh-picked fruit, jams, and artisanal goods. The scent of ripe strawberries mingles with wood smoke from local barbecues. Live bands set rhythms that bounce like the brisk mountain winds, encouraging exploration beyond the stalls. Nearby trails invite a short hike through forest paths where the eucalyptus stands watchful, and panoramic views stretch out over rolling hills.

For those planning their visit, the festival typically runs from October through November, mirroring the peak of harvest. The town buzzes midweek and swells over weekends; arriving early or mid-morning helps avoid heavier crowds. Comfortable walking shoes are a must—uneven cobblestone streets and muddy orchard paths test your footing. Hydration is essential: pack a reusable water bottle to stay refreshed during strolls and tastings.

Venturing into the surrounding countryside, a 5-kilometer trail skirts cherry orchards and forested hills, rising about 250 meters in elevation. The terrain mixes soft earth and occasional rock patches, manageable for most with moderate fitness. The trail’s rhythm is steady, with nature’s pulse evident in the hum of bees guarding blossoms and the rustle of wind through leafy branches. A local guide often enhances the experience, pointing out plant species and history of the agricultural practices that shaped the land.

For food lovers, the festival dishes go beyond fruit—expect freshly prepared sweets, locally brewed cachaça infusions, and hearty regional fare that fuels the day’s adventures. Listening to farmers explain their craft reveals how climate and soil coax berries to devastating perfection, encouraging respect for the delicate balance between nature’s demands and human care.

At day’s end, watch the sun dip behind the Mantiqueira Mountains, painting the sky in fiery hues that match the festival’s energy. As dusk settles, the air cools again, and the celebrations persist with storytelling, music, and the shared joy of a season harvested well. This event offers not only a taste of Minas Gerais’ produce but also a slice of its vibrant, grounded culture—a reminder that adventure can be found in the simplest of pleasures if you know where to look.