Savor the taste of monovarietal olive oils paired with local Terra Alta wines in a private, organic tasting experience at Identitat in Horta de Sant Joan. Discover the rich flavors and traditions behind each drizzle in this unique culinary journey.
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Difficulty
easy
Duration
2–3 hours
Fitness Level
Minimal physical exertion required; suitable for most fitness levels.
Wildlife
History
Horta de Sant Joan is known for its connection to Pablo Picasso and rich olive-growing history dating back centuries.
Conservation
Identitat promotes organic farming practices that preserve soil health and biodiversity critical to the region’s delicate Mediterranean ecosystem.
Identitat Wellness and Environment S. L.
Savor the taste of monovarietal olive oils paired with local Terra Alta wines in a private, organic tasting experience at Identitat in Horta de Sant Joan. Discover the rich flavors and traditions behind each drizzle in this unique culinary journey.
Identitat Wellness and Environment S. L. is an olive oil and agri‑tourism operator based in Horta de Sant Joan, Cataluña. The company runs immersive experiences centered on extra virgin olive oil at a restored 13th‑century mill in Orta and among nearby century‑old olive groves.
Activities include guided tastings, educational workshops, culinary maridatges and outdoor combinations such as a 23 km Via Verda cycle followed by an oil tasting. Tastings feature monovarietal and organic oils — Empeltre, Arbequina and Picual — paired on occasion with DO Terra Alta wine and local dishes. Options include vegan menus, family‑friendly treats like bread, oil and chocolate, and a traditional clotxa meal.
Educational programs cover olive biology, sustainable farming practices, sensory evaluation and common myths about olive oil and health benefits. In the "Taller Fes el Teu Oli" workshop participants blend and bottle a personalized 250 ml olive oil to take home. Group formats range from private tastings for families and friends to mixed public tours.
Identitat focuses on direct, place‑based experiences that combine landscape, history and taste. The use of a historic mill and emphasis on monovarietal, organic production supports transparency about origin and process. Guided sessions are led on site using local products, making the experiences relevant to visitors seeking culinary learning, cultural context, and outdoor activities in Terra Alta. Many experiences include food pairings such as Tastets maridatges gastronòmics amb oli with DO Terra Alta wine. The Via Verda + Tast d'Olis route features a gentle 23 km path suitable for all riders.
Location
Horta de Sant Joan
Situated in Cataluña's Terra Alta region
Tours Offered
8 experiences
Guided tastings and workshops
Historic Mill
13th‑century
Tours in a restored mill in Orta
Olive Varieties
3 monovarietals
Empeltre, Arbequina and Picual
Book guided tastings, workshops or the Via Verda cycling + tasting experience in Horta de Sant Joan — spaces limited, check availability.
Reserve in advance
Limited group sizes mean booking ahead is essential for this private tasting experience.
Ask about dietary options
Inform Identitat ahead of your visit if you require vegan or allergen-friendly dishes.
Wear comfortable shoes
Though primarily a seated tasting, Horta de Sant Joan’s terrain invites light walking before or after the experience.
Plan for transportation
Public transit options are limited; renting a car or arranging a ride ensures easy access to the venue.
Comfortable footwear
Supportive shoes are useful if you explore the dusty village or nearby trails before or after the tasting.
Light jacket or sweater
Evenings can be cool in the hills around Horta de Sant Joan, so layering helps maintain comfort.
fall|spring|winter
Camera or smartphone
Capture the rustic charm of the venue and vineyard vistas that frame the tasting.
Water bottle
Stay hydrated especially during warmer months when sampling rich olive oils and wines.
summer