Custom Day Trips & Wine Tours in Traverse City
Private, customizable tours showcasing Traverse City’s wineries, beaches, scenic drives, and small towns—choose the pace and stops that fit your day.
Tours & Experiences
Three curated, customizable day trips: Cheers Highlights, Cheers Signature, Cheers Premier.
About Cheers & Co.
Cheers & Co., based in Traverse City, Michigan, offers customizable day trips and private tours that showcase Northern Michigan’s scenic drives, local wineries, beaches, and charming towns. The company features three curated experiences—Cheers Highlights, Cheers Signature, and Cheers Premier—each designed to let visitors explore the region at their own pace. Tours include scenic overlooks, cultural stops, optional tastings and drinks, and flexible stops at beaches, wineries, or hidden gems.
Each itinerary is intentionally flexible so guests can prioritize outdoor adventures, relaxing waterfront moments, or a mix of cultural and culinary stops. Cheers Highlights suits a relaxed day of scenic views and local tastings. Cheers Signature invites a broader exploration of wine country, beaches, and coastal towns. Cheers Premier emphasizes fully flexible stops for a personalized day built around meaningful moments.
Tours operate from Traverse City and focus on small groups or private parties tailored to guest preferences. Booking details, availability, and customization options are provided directly by the business. Information for planning includes recommended stops, tasting opportunities, and scenic overlooks that reflect Traverse City’s landscape and local flavor.
Visitors choosing Cheers & Co. can expect a day trip centered on exploration, local flavors, and flexible pacing. The business presents straightforward options for travelers seeking an easy, customizable way to experience Northern Michigan’s wineries, beaches, and scenic drives. Detailed itineraries and sample routes help travelers plan time-efficient days, with optional tasting stops and scenic detours that highlight Traverse City’s coastal views, small towns, and seasonal outdoor activities for memorable local experiences.

Book a Custom Traverse City Day Trip
Select Cheers Highlights, Cheers Signature, or Cheers Premier—customize stops at wineries, beaches, and scenic overlooks. Check availability and secure a private, flexible tour today.