THE ADVENTURE COLLECTIVE® · Independent discovery and booking for outdoor travel
Design your perfect day around Traverse City’s beaches, wineries, and Sleeping Bear Dunes—this six-hour private tour offers flexible stops, small-group intimacy, and local guide knowledge. Ideal for celebrations, return visitors, or those who prefer slow travel and meaningful moments.
Design your perfect day around Traverse City’s beaches, wineries, and Sleeping Bear Dunes—this six-hour private tour offers flexible stops, small-group intimacy, and local guide knowledge. Ideal for celebrations, return visitors, or those who prefer slow travel and meaningful moments.
Book with Cheers & Co.
Verified experiences and guided adventures in the surrounding area.
Operated by Cheers & Co. · Traverse City, Michigan
Cheers Premier turns a day in northern Michigan into an unrushed, tailored road trip from Traverse City. In this six‑hour private tour you and up to four companions design the route: a slow morning on a quiet beach, an extended tasting at a Leelanau winery, a picnic at Sleeping Bear Dunes National Lakeshore, or a sunset stop at a lighthouse. Pickup is provided in Traverse City, and the tour’s flexible schedule makes it ideal for celebrations, return visitors, or anyone who wants to trade hurry for company and scenery.
Begin by telling your guide what you value—scenic overlooks, cherry orchards (in season), craft beer, or a long walk on sand—and they build a day around those priorities. Popular itineraries include village stops in Suttons Bay, Leland, and Glen Arbor; vineyard or brewery visits; secluded beaches and overlooks; and extra time at Sleeping Bear Dunes so you can climb dunes, watch the light shift over Lake Michigan, or linger at a picnic spot. The vehicle and guide handle navigation, local timing, and reservations so you can focus on tasting, photographing, or simply being present.
What sets Cheers Premier apart is its emphasis on pace and choice. This isn’t a checklist tour; it’s a curated private outing that stretches typical tasting or sightseeing into a relaxed, meaningful experience. Guides know local microseasons—cherry bloom, summer beach heat, and peak fall color—and can route you to the best vantage points for each. Small-group limits (Up to 5 guests) preserve intimacy, while optional stops at distilleries or breweries cater to varied tastes. Note that some venues require guests to be 21+.
Terrain is primarily paved roads and short walks to beaches, overlooks, and tasting rooms; bring layers for changing lakeshore wind and footwear suitable for sand. The tour’s strength is adaptability: swap a winery stop for an extra beach hour, add a lighthouse view at sunset, or linger in a quiet village for lunch.
This experience makes Traverse City feel less like a waypoint and more like a place to inhabit for a day. It’s a practical choice for travelers who want local flavor without logistics, for small celebrations, or for anyone who appreciates moving slowly through great scenery. Book Cheers Premier if you want a locally guided, modular day that showcases the region’s dunes, shoreline, villages, and flavors on your terms—unhurried and in good company.
Cheers Premier serves as a flexible gateway to the wider lakeshore and peninsula, linking village culture, foodways, and outdoor access in a single, comfortable vehicle; the operator’s local knowledge turns logistics into leisure, opening falcons of time for long views, conversations with vintners or brewers, and unplanned detours that turn ordinary travel into a memorable, personalized Michigan day. outing.
easy.
6 Hours.
Light walking ability for beach access and short overlooks; mostly seated travel between stops
This package runs approximately six hours and is designed to be a relaxed, customizable half-day outing.
Pickup is provided in Traverse City; confirm your exact pickup location when booking.
Yes—stops at tasting rooms are optional, but some venues require guests to be 21+ and may have separate fees.
Group size is up to 5 guests, keeping the experience intimate and flexible.
Absolutely—extended time at Sleeping Bear Dunes National Lakeshore is a popular option for climbing dunes and scenic overlooks.
Food is not included by default, but your guide can arrange a leisurely lunch, picnic site recommendations, or stop at local eateries based on your preferences.
Sleeping Bear Dunes National Lakeshore is a defining landscape feature and was established as a national lakeshore in 1970, shaping regional recreation and conservation.
Respect posted rules at dunes and beaches, pack out trash, and follow Leave No Trace principles; supporting local wineries and producers that use sustainable practices helps protect the landscape.
Cheers & Co., based in Traverse City, Michigan, offers customizable day trips and private tours that showcase Northern Michigan’s scenic drives, local wineries, beaches, and charming towns. The company features three curated experiences—Cheers Highlights, Cheers Signature, and Cheers Premier—each designed to let visitors explore the region at their own pace. Tours include scenic overlooks, cultural stops, optional tastings and drinks, and flexible stops at beaches, wineries, or hidden gems. Each itinerary is intentionally flexible so guests can prioritize outdoor adventures, relaxing waterfront moments, or a mix of cultural and culinary stops. Cheers Highlights suits a relaxed day of scenic views and local tastings. Cheers Signature invites a broader exploration of wine country, beaches, and coastal towns. Cheers Premier emphasizes fully flexible stops for a personalized day built around meaningful moments. Tours operate from Traverse City and focus on small groups or private parties tailored to guest preferences. Booking details, availability, and customization options are provided directly by the business. Information for planning includes recommended stops, tasting opportunities, and scenic overlooks that reflect Traverse City’s landscape and local flavor. Visitors choosing Cheers & Co. can expect a day trip centered on exploration, local flavors, and flexible pacing. The business presents straightforward options for travelers seeking an easy, customizable way to experience Northern Michigan’s wineries, beaches, and scenic drives. Detailed itineraries and sample routes help travelers plan time-efficient days, with optional tasting stops and scenic detours that highlight Traverse City’s coastal views, small towns, and seasonal outdoor activities for memorable local experiences.
Book with Cheers & Co.