Discover insider guides, hidden gems, and inspiring stories from outdoor enthusiasts
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The Matsuyama Marathon brings runners through a dynamic route blending urban life and coastal scenery in Ehime Prefecture. With moderate elevation and well-placed hydration points, it’s a practical yet exciting challenge for anyone ready to experience Matsuyama’s energy and nature firsthand.
Discover the Setouchi Triennale in Matsuyama, Ehime — where contemporary art intertwines with coastal trails and forest hikes. This regional festival invites adventurers and art lovers alike to explore dynamic landscapes punctuated by cultural installations, offering both challenge and inspiration.
Experience the vibrant spectacle of the Dogo Onsen Fireworks Festival in Matsuyama, Ehime. With stunning riverside views and the historic charm of Japan’s oldest hot springs, this summer event fuses cultural tradition with lively celebration under the night sky.
Experience the vibrant fusion of culture and nature at Matsuyama's Autumn Festival in Ehime. Witness colorful floats, lively music, and the golden hues of fall, all set against the backdrop of Matsuyama’s historic streets and scenic parks. Discover how to prepare for this dynamic celebration and make the most of your visit.
The Setouchi Triennale in Imabari, Ehime offers a unique blend of regional art and rugged island hikes. Visitors can explore diverse island trails alongside contemporary art installations, creating an adventure that’s equal parts cultural and natural immersion.
Experience the Imabari Towel Festival, where Ehime’s rich textile heritage meets lively cultural celebration. Dive into a world of artisanal craftsmanship, hands-on workshops, and vibrant markets in Japan’s towel capital.
The Shimanami Kaido bike ride in Imabari offers cyclists an exhilarating blend of sea views, island landscapes, and manageable climbs across 70 kilometers. This route balances accessible adventure with practical planning, making it perfect for a broad range of riders eager to experience Japan’s Seto Inland Sea firsthand.