Every Saturday morning in De Pere, Wisconsin, the Broadway Farmers Market pulses with the energy of fresh produce, local artisans, and community spirit. Located along Broadway Street, this market is more than a shopping destination; it’s a living, breathing experience where nature’s bounty meets practical living.

The market sprawls across a few blocks under open skies, inviting you to weave through stalls brimming with crisp vegetables, fragrant herbs, and the season’s ripest fruits. Vendors greet the morning with smiles and stories, offering everything from handcrafted cheeses to robust artisan breads. The dirt and dew of nearby farms are palpable in every bite, grounding the market in its agricultural roots.

Timing your visit is key. Arriving just after the market opens at 7:30 AM ensures the earliest pick of the freshest goods and avoids the midday crowds that gather as the sun climbs. The bustle shifts with the seasons: spring brings tender greens and early berries; summer unfolds a harvest of tomatoes and zucchini; fall offers pumpkins and squash alongside maple syrup; winter shifts toward preserved goods and hardy root vegetables.

Practical tips ensure you get the most from your visit. Bring a sturdy tote to carry your finds—plastic bags are scarce as vendors emphasize sustainability. Comfortable footwear is a must, as the market’s layout encourages leisurely walking over uneven pavement mixed with occasional gravel surfaces. Stay hydrated, especially during warmer months, because the open-air setup offers little shade.

For adventurous food lovers, this market is a launchpad. Sample less common crops like kohlrabi and fiddlehead ferns, or talk to farmers about the best ways to prepare their harvest. The market’s community flavor is enhanced by live musicians and occasional cooking demos that invite engagement beyond shopping.

Parking is available on adjacent streets but fills quickly. Consider biking or utilizing rideshare options for convenience. Accessibility is well-considered, with wide aisles and designated spots for wheelchairs and strollers.

De Pere’s Broadway Farmers Market isn’t just a market; it’s a local event that champions seasonal eating, supports sustainable farming, and connects neighbors through shared food experiences. Whether you’re picking up ingredients for a weekend meal or simply soaking in the lively energy, the market offers a seasonally rich adventure that’s rooted firmly in practical enjoyment.