Pure Switzerland is a private tour operator based in Interlaken, Bern, offering personalized day tours across the Bernese Oberland and greater Swiss lake and mountain regions.
The company provides a range of full-day private experiences tailored to individual interests, from scenic drives around Lake Thun and Lake Brienz to Alpine train excursions to Jungfraujoch and visits to iconic villages such as Grindelwald, Lauterbrunnen and Mürren. Tours include specialized itineraries like the Beatus Caves and Sigriswil suspension bridge route, Blue Lake and Öschinen Lake visits, cheese and chocolate-focused day trips to Berne and Gruyère, and themed routes highlighting locations from the CLOY (Crash Landing On You) series.
Each tour is led by a local guide who creates flexible, private itineraries — options range from scenic cable car rides and waterfall viewpoints to culinary stops at regional producers and historic sites such as Spiez Castle and Giessbach waterfalls. Pure Switzerland also offers private transfers and tailor-made day tours to cities including Lucerne, Zürich and Montreux.
Pure Switzerland is featured on The Adventure Collective and operates out of Interlaken, providing on-the-ground knowledge of routes, seasonal conditions and practical logistics across Bernese Oberland destinations. The operator focuses on private, customizable experiences that prioritize local insight, scenic highlights and clear day-long schedules for travelers seeking a curated Swiss alpine experience.