THE ADVENTURE COLLECTIVE® · Independent discovery and booking for outdoor travel
Step into Block 37 and into a room-sized augmented reality where you cast spells, meet holographic creatures, and face life-sized dinosaurs. This 30-minute, accessible experience blends AR tech with live-play sensibilities for families, dates, and groups.
Step into Block 37 and into a room-sized augmented reality where you cast spells, meet holographic creatures, and face life-sized dinosaurs. This 30-minute, accessible experience blends AR tech with live-play sensibilities for families, dates, and groups.
You step off State Street into the cool atrium of Block 37 and the city’s roar becomes a distant, tangible thing. Inside, light strips and a minimal set frame a small arena where augmented-reality glasses turn your motions into story: cast a spell, coax a holographic animal close, or square off with a life-sized dinosaur. The tech is see-through AR, so you remain aware of friends and the room while the virtual world folds around you.
Verified experiences and guided adventures in the surrounding area.
Operated by Verse Chicago · Chicago, Illinois
You step off State Street into the cool atrium of Block 37 and the city’s roar becomes a distant, tangible thing. Inside, light strips and a minimal set frame a small arena where augmented-reality glasses turn your motions into story: cast a spell, coax a holographic animal close, or square off with a life-sized dinosaur. The tech is see-through AR, so you remain aware of friends and the room while the virtual world folds around you.
Chicago’s Loop has long been a public stage — State Street’s retail heyday, the redevelopment of Block 37 after decades of stalled plans, and the city’s ongoing push into experiential entertainment all feed into this venue. Geology may sit far below, but the lake-driven wind that shapes Chicago’s seasons presses against the building’s façades and often dictates how crowded downtown feels.
Culturally, Verse fits into Chicago’s appetite for interactive museums and theater: it borrows from gaming, live performance, and tech labs to create short, sharable adventures rather than a passive show. Expect a 30-minute session that prioritizes accessibility — the space is wheelchair and stroller friendly and designed to minimize motion sickness.
Practical essentials: arrive 15–20 minutes early to check in and receive AR glasses, bring a mobile ticket, and plan for a group experience (max ~15 per session). Wear comfortable shoes for light movement, and pick a time outside of peak lunch and evening hours if you prefer quieter groups. If you’re visiting with kids, check age recommendations ahead of booking; service animals are permitted. Overall, Verse offers a compact, high-tech urban outing that’s quick to fit into a downtown day and easy to combine with the Chicago Riverwalk, museums, or a theater night.
easy.
30 minutes.
Minimal physical exertion; should be comfortable walking/standing for 30 minutes
Yes—many sessions welcome kids and strollers, but check age guidance and experience selection; some storylines may be intense for very young children.
AR at Verse is see-through and designed to minimize disorientation; most guests do not experience motion sickness, but if you are sensitive, request lower-intensity modes or sit out movements.
Yes—Block 37 and the Verse space are wheelchair and stroller accessible, and service animals are allowed.
Sessions are about 30 minutes; guests typically choose from a menu of short experiences (magic, space, animals, dinosaurs) at booking or check-in.
Block 37 occupies a site on State Street with a long retail history; after decades of redevelopment, it reopened as a mixed-use center focused on retail and experiential offerings.
Downtown attractions concentrate visitors—use public transit to reduce parking-related emissions and follow venue guidance on reusing or properly disposing single-use items like hygiene wipes.
Verse Chicago operates guided outdoor trips and adventures with an emphasis on safety, stewardship, and memorable experiences.
You step off State Street into the cool atrium of Block 37 and the city’s roar becomes a distant, tangible thing. Inside, light strips and a minimal set frame a small arena where augmented-reality glasses turn your motions into story: cast a spell, coax a holographic animal close, or square off with a life-sized dinosaur. The tech is see-through AR, so you remain aware of friends and the room while the virtual world folds around you.
You step off State Street into the cool atrium of Block 37 and the city’s roar becomes a distant, tangible thing. Inside, light strips and a minimal set frame a small arena where augmented-reality glasses turn your motions into story: cast a spell, coax a holographic animal close, or square off with a life-sized dinosaur. The tech is see-through AR, so you remain aware of friends and the room while the virtual world folds around you.
Chicago’s Loop has long been a public stage — State Street’s retail heyday, the redevelopment of Block 37 after decades of stalled plans, and the city’s ongoing push into experiential entertainment all feed into this venue. Geology may sit far below, but the lake-driven wind that shapes Chicago’s seasons presses against the building’s façades and often dictates how crowded downtown feels.
Culturally, Verse fits into Chicago’s appetite for interactive museums and theater: it borrows from gaming, live performance, and tech labs to create short, sharable adventures rather than a passive show. Expect a 30-minute session that prioritizes accessibility — the space is wheelchair and stroller friendly and designed to minimize motion sickness.
Practical essentials: arrive 15–20 minutes early to check in and receive AR glasses, bring a mobile ticket, and plan for a group experience (max ~15 per session). Wear comfortable shoes for light movement, and pick a time outside of peak lunch and evening hours if you prefer quieter groups. If you’re visiting with kids, check age recommendations ahead of booking; service animals are permitted. Overall, Verse offers a compact, high-tech urban outing that’s quick to fit into a downtown day and easy to combine with the Chicago Riverwalk, museums, or a theater night.