Step into Block 37 and into a room-sized augmented reality where you cast spells, meet holographic creatures, and face life-sized dinosaurs. This 30-minute, accessible experience blends AR tech with live-play sensibilities for families, dates, and groups.
More ways to explore the area's outdoor wonders
You step off State Street into the cool atrium of Block 37 and the city’s roar becomes a distant, tangible thing. Inside, light strips and a minimal set frame a small arena where augmented-reality glasses turn your motions into story: cast a spell, coax a holographic animal close, or square off with a life-sized dinosaur. The tech is see-through AR, so you remain aware of friends and the room while the virtual world folds around you.
Difficulty
easy
Duration
30 minutes
Fitness Level
Minimal physical exertion; should be comfortable walking/standing for 30 minutes
Wildlife
History
Block 37 occupies a site on State Street with a long retail history; after decades of redevelopment, it reopened as a mixed-use center focused on retail and experiential offerings.
Conservation
Downtown attractions concentrate visitors—use public transit to reduce parking-related emissions and follow venue guidance on reusing or properly disposing single-use items like hygiene wipes.
Reserve your spot on the Verse Immersive Holographic Theater in Chicago today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Arrive early to check in
Plan to arrive 15–20 minutes before your session to pick up AR glasses and get a safety briefing.
Use public transit
Block 37 sits in the Loop; the CTA and Metra put you within a short walk and avoid downtown parking hassles.
Keep movement light
You'll walk and reach during the experience—wear comfortable, flat shoes and avoid bulky bags inside the arena.
Reserve for groups
Sessions work best with friends or family—book together to ensure you share the same time slot (max ~15 people).
Mobile ticket or printed confirmation
Required for entry and speeds up check-in.
Comfortable shoes
Light movement and standing during the demo make stable footwear important.
Glasses or contacts (if needed)
AR glasses are see-through; bring your corrective lenses for best visual clarity.
Light jacket
Downtown buildings can be chilly from air conditioning, especially after leaving Lake Michigan’s wind.