easy
3–3.5 hours
Suitable for all fitness levels; involves leisurely walking through city streets.
Explore Florence’s culinary heart on the Taste Florence Food & Market Tour, a 3.5-hour journey through San Lorenzo and Mercato Centrale tasting warm breads, local wines, gelato, and more. Discover why this tour is a must for food lovers visiting Tuscany.
3.5 hours • A tasting walk of Florence, Italy’s tastiest food and wines.
Embark on a delectable morning food tour in Florence, exploring the vibrant San Lorenzo market and Mercato Centrale. Savor warm breads, pastries, street food, and authentic local specialties while learning their rich histories. With expert guidance and a sweet gelato finale, this unforgettable experience guarantees a satisfying culinary adventure!
This tasting experience has been written up in Fodor’s, Rick Steves, The Boston Globe, The Dallas Morning News, The Washington Post, and the Toronto Star, and featured on Voice of America, Deutsche Welle, The CBC and MTV.
In the event that the group tour does not reach the minimum of 3 people, customers can upgrade to a private tour by paying the difference or receive a full refund.
Traveling with Children? Please email us for private family tour options.
Availability from mid November to mid March:
3.5 hours Please note: in very hot/very cold months, the tour is about 3 hours. Same tastings, just rearranged to speed it up so you stay comfortable.
Taste Florence brings you to the best local markets and shops for a variety of tastings, including olive oils, authentic balsamic vinegars, sauces, crostini, salumi and cheeses. Stops include the Mercato Centrale, historic bakeries, wine tastings in elegant and rustic enoteche, pastry and gelato tastings… all in Florence’s top-notch, historic shops. If you like warm breads and pastries, skipping lines, and tasting local specialties while they are super fresh, our morning tour is for you.
In addition to learning about the quality of the foods and wines, explanations of their history and preparation methods are given as you nibble on each delicious bite.
The price includes all the food tastings and wine tastings, in several stops around town. You won't need lunch after you join us!
Booking through this third-party ticketing company incurs a small fee, but is the quickest and easiest way to be sure you get the date you want.. Spaces are limited, so the automated tickets are a way to give you first dibs by booking and paying in a matter of minutes.
Though we don't like to exclude anyone from joining our tours, we do not recommend guests with severe nut allergies take the tour.
Since we visit two bakeries that use nuts as well as the gelateria, a severe nut allergy becomes more risky since there are too many possibilities for cross-contamination, despite everyone's best efforts.
(Also please note: while we welcome children, we cannot offer free entry for children as we have limited space on our tours. Please email us for options for families traveling with children. )
Arrive on time to enjoy warm breads fresh from the oven, as the tour begins with bakery tastings.
Wear sturdy footwear as the tour involves walking on historic cobblestone streets.
While cards are accepted, having €40-50 cash is handy for small purchases and tips.
Inform guides in advance of food allergies, especially nuts, to ensure safe alternatives.
Mercato Centrale, established in 1874, represents a key cultural hub in Florence known for preserving traditional Tuscan foods.
The tour supports local businesses and encourages sustainable consumption by showcasing family-run shops using traditional methods.
Essential for navigating Florence’s uneven historic streets with ease.
Spring weather can be unpredictable; stay dry during the tour.
spring specific
Keep hydrated during warmer months as the tour involves outdoor walking.
summer specific
Cooler fall temperatures call for extra warmth on an outdoor market stroll.
fall specific