Surfing Gear & Rentals at 50 South Surf Shop in Surf City

Read the full experience

Surf City, North Carolina, known for its consistent Atlantic waves, offers an unbeatable setting for surfers of all levels. At 50 South Surf Shop, the focus is on making your surf experience seamless and exhilarating. Their premium Firewire surfboards are engineered for performance, blending innovative design with durability—perfect for catching waves from dawn to dusk. Whether you're a beginner or a seasoned rider, the shop’s flexible rental options—including hourly, daily, or weekly packages—allow you to tailor your adventure. The convenience of free delivery for weekly rentals and easy drop-off for daily rentals ensures minimal hassle, so you can spend more time on the water. Located just minutes from the beach, 50 South Surf Shop has become a staple in Surf City’s vibrant surf community. Their staff are not just rental providers—they’re passionate surfers, eager to offer tips and local insights that can elevate any wave ride. The shop’s selection of high-quality accessories complements the boards perfectly, giving surfers everything needed for an unforgettable session. This location isn’t just about renting gear; it’s about embracing the surf lifestyle in one of the Southeast's most renowned coastal destinations. The area’s natural beauty—long sandy beaches with rolling Atlantic swells—makes it a magnet for surf enthusiasts. The shop’s commitment to quality and customer service makes it stand out, ensuring every visitor leaves with a better wave and a broader grin. Whether you're in town for a quick surf or a week-long vacation, 50 South Surf Shop provides everything needed to maximize your time in the surf and leave with memories that last a lifetime.

Trip highlights

Difficulty

easy.

Duration

variable, based on your session.

Fitness level

Participants should be comfortable paddling and swimming in open water

Frequently asked questions

Do I need prior surf experience?

No, rental boards are suitable for all skill levels, and staff can offer beginner advice.

How do I book a rental?

Reservations can be made online or in person at 50 South Surf Shop with flexible pickup and drop-off options.

What if I want a different board type?

The shop offers various surfboard models; ask staff for suggestions based on your skill and the surf conditions.

Are lessons available?

Yes, professional surf lessons are available separately for beginners looking to get started.

Can I rent equipment for multiple days?

Absolutely, weekly rental packages are available with free delivery for added convenience.

Is the gear suitable for small or large waves?

Yes, the shop offers a variety of boards suited for different wave sizes, from gentle rollers to powerful swells.

Local insights

Wildlife

Dolphins often seen swimming alongside surfers
Sea turtles occasionally spotted near the reef

History

Surf City has hosted surf contests since the 1950s, becoming a hub for surf culture on the East Coast.

Conservation

The shop and local community emphasize sustainable practices, including reef-friendly sunscreens and beach clean-ups.

About 50 South Surf Shop

50 South Surf Shop is a Surf City, North Carolina rental provider specializing in surf, paddle, bike and beach equipment. The shop offers a diverse fleet that includes premium Firewire shortboards, beginner soft-top surfboards, stand up paddle boards (SUP), tandem sit-on-top kayaks, unisex and youth cruisers, e-bikes, boogie boards, skimboards, and beach chairs and umbrellas. Rentals are available hourly, daily, or weekly depending on the product. Weekly surfboard and kayak rentals include free delivery; many products also offer delivery and pickup to Surf City and Topsail Island accommodations. Accessories and safety gear are included where appropriate: helmets for bikes and e-bikes, locks and bags with e-bikes, paddles and life vests with kayaks, and comfortable backrests on tandem sit-on-top kayaks. SUPs provided are stable and beginner-friendly for exploring the intracoastal or catching waves, while premium epoxy and Firewire boards serve more advanced surfers. 50 South Surf Shop accommodates families with child cruisers and tandem kayaks suitable for two adults and a small child. Youth cruisers are sized for riders approximately 4' to 5' tall and feature 24" tires. Delivery and pickup options simplify logistics for vacationers staying on Topsail Island. By combining flexible rental durations, included safety accessories, and a broad range of beach and water equipment, 50 South Surf Shop supports both novice and experienced visitors seeking convenient, gear-specific rentals in Surf City.

Base locationSurf City, North Carolina

Tours offered10+

Specialtywater-activities

Adventure tips

Check the surf reportBefore heading out, review local surf conditions to choose the best time for your skill level.

Arrive earlyGetting to the beach early ensures you catch the best waves and avoid crowds.

Secure your gearAlways lock up your rentals when not in use to prevent theft or loss.

Respect local surfersBe mindful of surf etiquette to keep everyone safe and having fun.

Recommended gear

Swimsuit or wetsuit: Essential for comfort and protection against the sun and water temperature.
Surf leash: Keeps your board close if you wipe out, preventing it from drifting away.
Sun protection: Protects your skin from UV rays during long surf sessions.
Towel or rash guard: Helpful for drying off or protecting against chafing.