Experience the iconic Rick's Cafe sunset and choose from cliff jumps of 10–50 feet, then relax on Negril’s famous 7 Mile Beach. This guided two-hour tour includes hotel transfers, local music, and Jamaican cuisine.
More ways to explore the area's outdoor wonders
The sun lowers over the western horizon and the Caribbean pushes light across the water; you’re standing on a wind-carved ledge at Rick’s Cafe, salt on your skin and reggae drifting from the terrace. Cliff faces here range from roughly 10 to 50 feet, giving jumpers choices that match their nerves and skill while below the sea waits, catching each leap.
Difficulty
moderate
Duration
2 hours
Fitness Level
Suitable for most people with basic mobility; jumping requires basic swimming ability and confidence in open water.
Wildlife
History
Rick’s Cafe opened in 1974 and grew into a cultural hub where live reggae, cliff jumping, and sunset celebrations became part of Negril’s identity.
Conservation
Coastal erosion and heavy visitor use can impact the limestone headlands and nearshore reefs; use reef-safe sunscreen, avoid stepping on coral, and respect local signage.
Reserve your spot on the Negril Ricks Cafe and 7 Mile Beach Tour today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Time it for sunset
Arrive at the cliffs 30–45 minutes before sunset for calmer seas, better light for photos, and peak atmosphere.
Footwear for the rocks
Wear sturdy water shoes or sandals with grip—the approach to jump points is uneven limestone.
Know your limits
Cliff heights vary; only jump from heights you’re comfortable with and follow your guide’s safety guidance.
Bring cash
Bring small Jamaican dollars or USD for food, drinks, and tips—some vendors accept cash only.
Water shoes
Protects feet on sharp limestone and provides traction on the cliff approach.
Reef-safe sunscreen
Protects skin and reduces environmental impact on coral and marine life.
Swimsuit & quick-dry towel
Useful for swimming, snorkeling, or drying off after cliff jumps.
summer
Cash (small bills)
Handy for food, vendors, and tipping local guides; card acceptance is limited.