Smart Walk is a tour provider based in Edinburgh, Scotland that creates self-guided walking experiences delivered via WhatsApp. The company publishes GPS-guided routes and step-by-step messages that allow travelers to explore city centers independently, following curated sequences of points of interest and short interpretive texts.
Smart Walk's offerings include city-specific tours such as SmartWalk Málaga (a 4.5 km route starting at San Miguel Cemetery that highlights 19 hidden gems), SmartWalk Edinburgh (a 3 km walk beginning at the Scottish Parliament with 13 sites), and routes for Amsterdam, Florence, Naples and London. Several tours list clear start points and the total number of sites or distance, giving travelers straightforward expectations before they begin.
Tours are delivered on users' smartphones through WhatsApp, enabling flexible pacing without the need for a live guide. Typical SmartWalk routes span short urban distances (examples range from roughly 3 km to 7 km) and target curious independent travelers who prefer context-rich storytelling paired with self-paced exploration.
Smart Walk presents route summaries, start locations, and estimated distances for many trips. The business focuses on accessible, phone-based delivery and city-centre itineraries across multiple European destinations. All tour information is provided in published trip summaries and route details for travelers to review before purchase.