Spend a day moving from the calm shallows of Seven‑Mile Beach to the adrenaline of Rick’s Café cliff jumps. This private full‑day tour blends snorkeling, beach time, shopping and an iconic West End sunset.
More ways to explore the area's outdoor wonders
The day opens with sun striking low on turquoise water, and the sand of Seven‑Mile Beach pushing warmly against your feet as the Atlantic dares you to slow down. You arrive to broad, shallow shorelines where families and couples drift between snorkeling and sunbathing, then move westward along a coastline that tightens into the West End cliffs—Rick’s Café perched on volcanic rock, the sea gnawing at its foundations.
Difficulty
easy
Duration
5–6 hours
Fitness Level
Suitable for most fitness levels; participants should be comfortable swimming short distances and navigating uneven rock at the cliff site.
Wildlife
History
Negril’s transformation into a tourist destination accelerated in the 1960s; Rick’s Café opened in the early 1970s and became an emblem of West End cliff culture and live music.
Conservation
The area’s reefs are sensitive—use reef‑safe products, avoid touching coral, and follow local guidelines to minimize anchoring and trampling impacts.
Reserve your spot on the Full-Day Seven-Mile Beach and Ricks Café Private Guided Tour today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Use reef‑safe sunscreen
Protect local coral and your skin—apply biodegradable sunscreen and reapply after swimming.
Bring water shoes
Rocky boat landings and the West End cliffs are easier on feet with slip‑resistant water shoes.
Carry cash for vendors
Small vendors, cliff jump attendants and local food stalls may prefer cash—small bills work best.
Time your visit for sunset
Arrive late afternoon to enjoy quieter snorkeling early and the most dramatic light and music at Rick’s Café after sunset.
Reef‑safe sunscreen
Protects skin while preventing damage to coral and marine life.
Water shoes
Useful for boat entries, walking rocky shorelines and cliff platforms.
Mask/snorkel
A personal snorkel set improves visibility for reef exploration on calm days.
summer
Light dry bag
Keeps phone, wallet and extra clothes dry during boat rides and beach time.