Escape São Paulo for a six-hour loop through São Roque’s wine road: four wineries, guided tastings, a chocolate mega store and a mix of tasting room hospitality and light agritourism. This practical full-day tour is ideal for beginners and casual wine lovers.
More ways to explore the area's outdoor wonders
A morning bus eases out of São Paulo and the city’s rumble gives way to rows of low vines and patchwork fields; the road climbs toward São Roque and the air acquires the dry scent of sun-warmed grape skins. Over six hours you move between four distinct producers — Terra do Vinho, Frank Wines, Canguera and Quinta do Olivardo — sampling house table wines, liqueurs and semi-sparkling bottles, and finishing at the Cacau Show mega store for chocolate shopping.
Difficulty
easy
Duration
6 hours
Fitness Level
Easy; suitable for most fitness levels with short walks at each stop
Wildlife
History
Viticulture in São Roque grew with Portuguese and Italian immigrant families in the 19th and 20th centuries, creating family-run wineries and a regional wine road.
Conservation
Wineries here balance production with tourism; visitors should follow cellar rules, avoid littering, and prefer local purchases to support small producers.
Reserve your spot on the São Roque Wineries Route from São Paulo today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Bring cash for extras
Some sites charge separately for factory tours, museum entry or restaurant meals—carry small bills for BRL purchases.
Wear sturdy footwear
Winery grounds and cellar floors can be uneven and sometimes muddy—closed-toe shoes make cellars and vineyard walks easier.
Hydrate between tastings
Alternate wine sips with water to keep your palate clear and avoid overindulgence during the six-hour tour.
Confirm pickup location
Pick-up is included within roughly 6 km of Sé Square—double-check your meeting point and arrival time to avoid delays.
Flat, closed-toe shoes
Protects feet on cellar floors, gravel paths and vineyard walks.
Reusable water bottle
Staying hydrated helps pace tastings and manage heat on sunny days.
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Light jacket or sweater
Cellars and morning travel can be cool—layering keeps you comfortable.
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Small daypack
Carries purchases, water, sunscreen and any personal items comfortably.
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