Escape São Paulo for a six-hour loop through São Roque’s wine road: four wineries, guided tastings, a chocolate mega store and a mix of tasting room hospitality and light agritourism. This practical full-day tour is ideal for beginners and casual wine lovers.
Escape São Paulo for a six-hour loop through São Roque’s wine road: four wineries, guided tastings, a chocolate mega store and a mix of tasting room hospitality and light agritourism. This practical full-day tour is ideal for beginners and casual wine lovers.
A morning bus eases out of São Paulo and the city’s rumble gives way to rows of low vines and patchwork fields; the road climbs toward São Roque and the air acquires the dry scent of sun-warmed grape skins. Over six hours you move between four distinct producers — Terra do Vinho, Frank Wines, Canguera and Quinta do Olivardo — sampling house table wines, liqueurs and semi-sparkling bottles, and finishing at the Cacau Show mega store for chocolate shopping.
Verified experiences and guided adventures in the surrounding area.
Operated by VIDA & ENERGIA · São Roque, São Paulo
A morning bus eases out of São Paulo and the city’s rumble gives way to rows of low vines and patchwork fields; the road climbs toward São Roque and the air acquires the dry scent of sun-warmed grape skins. Over six hours you move between four distinct producers — Terra do Vinho, Frank Wines, Canguera and Quinta do Olivardo — sampling house table wines, liqueurs and semi-sparkling bottles, and finishing at the Cacau Show mega store for chocolate shopping.
The region’s viticulture is a product of 19th- and 20th-century Portuguese and Italian migration; modest altitudes and well-drained clay-loam soils produce approachable, fruit-forward wines rather than high-altitude, mineral-driven styles. Quinta do Olivardo also blends agritourism with light adventure — vineyards, a themed restaurant and a ropes/zip line complex — while Canguera preserves local winemaking history with a small museum and factory visits (factory/museum tickets are extra).
Practical guidance: the tour runs about six hours with hotel pickup in central São Paulo (within ~6 km of Sé Square); tastings at three wineries are included. Wear flat, closed shoes for uneven cellar floors and bring a light layer for morning or cellar coolness. Pace tastings with water between pours, and budget extra cash if you want the factory tour or lunch at Quinta do Olivardo. Expect mild walking, straightforward winery explanations, and a convivial, small-group pace suitable for anyone curious about São Paulo’s wine country.
easy.
6 hours.
Easy; suitable for most fitness levels with short walks at each stop
The tour is approximately six hours and includes transport from São Paulo, a bilingual guide, and wine tastings at three wineries; some museum or factory tours are extra.
Tastings are included at three of the four scheduled wineries; optional factory or museum tickets (e.g., Canguera) may require additional payment on site.
The tour uses an air-conditioned vehicle with pickup/drop-off within about 6 km of Sé Square in São Paulo; accessibility provisions are listed for wheelchairs.
Yes—most wineries sell bottles and some have restaurants or snacks; the Cacau Show mega store offers chocolate purchases at the final stop.
Viticulture in São Roque grew with Portuguese and Italian immigrant families in the 19th and 20th centuries, creating family-run wineries and a regional wine road.
Wineries here balance production with tourism; visitors should follow cellar rules, avoid littering, and prefer local purchases to support small producers.
VIDA & ENERGIA operates guided outdoor trips and adventures with an emphasis on safety, stewardship, and memorable experiences.




A morning bus eases out of São Paulo and the city’s rumble gives way to rows of low vines and patchwork fields; the road climbs toward São Roque and the air acquires the dry scent of sun-warmed grape skins. Over six hours you move between four distinct producers — Terra do Vinho, Frank Wines, Canguera and Quinta do Olivardo — sampling house table wines, liqueurs and semi-sparkling bottles, and finishing at the Cacau Show mega store for chocolate shopping.
A morning bus eases out of São Paulo and the city’s rumble gives way to rows of low vines and patchwork fields; the road climbs toward São Roque and the air acquires the dry scent of sun-warmed grape skins. Over six hours you move between four distinct producers — Terra do Vinho, Frank Wines, Canguera and Quinta do Olivardo — sampling house table wines, liqueurs and semi-sparkling bottles, and finishing at the Cacau Show mega store for chocolate shopping.
The region’s viticulture is a product of 19th- and 20th-century Portuguese and Italian migration; modest altitudes and well-drained clay-loam soils produce approachable, fruit-forward wines rather than high-altitude, mineral-driven styles. Quinta do Olivardo also blends agritourism with light adventure — vineyards, a themed restaurant and a ropes/zip line complex — while Canguera preserves local winemaking history with a small museum and factory visits (factory/museum tickets are extra).
Practical guidance: the tour runs about six hours with hotel pickup in central São Paulo (within ~6 km of Sé Square); tastings at three wineries are included. Wear flat, closed shoes for uneven cellar floors and bring a light layer for morning or cellar coolness. Pace tastings with water between pours, and budget extra cash if you want the factory tour or lunch at Quinta do Olivardo. Expect mild walking, straightforward winery explanations, and a convivial, small-group pace suitable for anyone curious about São Paulo’s wine country.