The Potter Trail is an Edinburgh-based tour company that specialises in Harry Potter–themed walking tours of Edinburgh's Old Town.
Founded in 2012, The Potter Trail describes itself as the original Harry Potter tour in Edinburgh. The company offers a mix of free public tours and private, customised experiences, including language-specific private tours (Italian, Spanish, French, German), a BSL private option, and specialist tours for children and school groups.
Guides for The Potter Trail are trained comic performers and focus on blending storytelling, trivia and interactive elements such as house points and a sorting ceremony. The team highlights in-depth knowledge of Edinburgh’s streets, historical sites and J.K. Rowling’s connections to the city while delivering an entertaining experience for fans of all ages.
The Potter Trail accepts a wide range of bookings and can tailor content for hen parties, school groups and family visits. Offerings include the Free Public Tours - Magical Walking Tour of Edinburgh's Old Town; the Potter Trail Private Tour and its multilingual variants; a Private Magical Walking Tour of Edinburgh; an Educational Harry Potter Walking Tour for School Groups; and the Potter Trail Kids Private Tour for under 7s.
Visitors choose The Potter Trail for a combination of local knowledge, performance-led guiding and flexible, audience-focused tours in the heart of Edinburgh, Scotland.