Spend a six‑hour day between Negril’s famous Seven Mile Beach and the West End’s cliffside Rick’s Cafe. Swim and snorkel in shallow turquoise water, then watch—or try—legendary cliff diving as the sun drops over the Caribbean.
More ways to explore the area's outdoor wonders
You arrive as the sun leans toward the horizon, wind carving lines across the surface of Caribbean water as Seven Mile Beach stretches ahead — a wide ribbon of white sand and shallow turquoise that invites slow steps and deliberate breathing.
Difficulty
easy
Duration
6 hours
Fitness Level
Suitable for most fitness levels; basic mobility for climbing small rocks at Rick's Cafe and getting in/out of the water is helpful
Wildlife
History
Negril evolved from a series of fishing hamlets into a tourist hub in the 1970s; Rick’s Cafe opened in 1974 and quickly became a cultural landmark for live music and cliff diving.
Conservation
Coral reefs nearshore are sensitive—avoid touching corals, use reef‑safe sunscreen, and support local operators that follow waste‑management practices.
Reserve your spot on the Full-Day Negril & Ricks Cafe Sunset Tour from Montego Bay today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Carry cash for local stalls
Many small vendors and some bars accept cash only—bring JMD or small USD bills for food, lockers, or tips.
Use reef‑safe sunscreen
Protect coral and your skin by choosing mineral-based sunscreen and reapplying after swimming.
Ask local staff before cliff diving
Tides and underwater rocks change; verify depth and get guidance from experienced attendants before attempting any jump.
Slip‑resistant footwear for the West End
Cliffs and wet rocks are slippery—wear shoes with grip when exploring around Rick’s Cafe.
Reef‑safe sunscreen
Protects skin and nearby coral while enjoying long periods in tropical sun.
Waterproof phone case or dry bag
Keeps electronics and documents dry during beach time and boat or splash zones.
Slip‑resistant sandals or water shoes
Provides traction on wet rocks at cliffside viewpoints and beach entry points.
Light beach towel and change of clothes
Useful after swimming and for the ride back to Montego Bay.