Spend a private day along Jamaica’s famous Seven Mile Beach, enjoy snorkel-ready waters and water sports, then finish at Rick’s Cafe for cliff diving and a world-class sunset. This guided combo balances easy beach time with cultural flavor and a dramatic West End finale.
More ways to explore the area's outdoor wonders
The morning light spills across seven miles of pale sand and clear water as your private vehicle eases onto Negril’s shoreline. Salted wind dares you into the surf while local vendors call out from shaded stalls; the day stretches slow and wide, a pulse of warm sand underfoot and the promise of a cliff-top sunset.
Difficulty
easy
Duration
7 hours
Fitness Level
Suitable for most fitness levels; brief swimming or climbing for cliff jumpers is optional.
Wildlife
History
Rick’s Cafe opened as one of the West End’s first public bars and restaurants and became an iconic sunset and cliff-jumping spot, reflecting Negril’s shift from fishing village to tourist draw.
Conservation
Coral reefs near Negril are sensitive; choose reef-safe sunscreens, avoid touching coral, and support local operators who follow sustainable snorkeling practices.
Reserve your spot on the Private 7 Miles Negril Beach and Ricks Cafe tour today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Use reef-safe sunscreen
Protect coral and your skin—apply biodegradable sunscreen before entering the water and reapply after swimming.
Arrive early for sunset
Get to Rick’s Cafe 45–90 minutes before sunset to secure seating and watch cliff-jumping displays.
Bring water shoes
Rocky areas around the West End and some beach entry points are slippery—water shoes protect feet and improve traction.
No outside drinks at Rick’s
Security checks disallow outside liquids; purchase beverages on-site and carry ID for alcoholic drinks if you’re 18+.
Reef-safe sunscreen
Prevents coral damage and protects from strong Caribbean sun.
summer
Water shoes
Protects feet on rocky shoreline and makes scrambling on cliffs safer.
Snorkel mask (or rental)
Lets you explore nearshore reef life without fog or spray.
summer
Packable rain jacket
Short tropical showers can appear unexpectedly during the wet season.
fall