Make the drive west from Ocho Rios for a private day at Negril’s Seven Mile Beach and the cliffside spectacle of Rick’s Café. Swim, snorkel, shop, and finish with cliff divers and a sunset over the Caribbean.
More ways to explore the area's outdoor wonders
You arrive before the sun leans low, the highway sliding past green ridges as the sea reappears on the left. By midday Negril opens like a bright lung of sand; the ocean pulls and pushes with a steady, turquoise patience, daring you to wade in.
Difficulty
easy
Duration
12 hours
Fitness Level
Suitable for most fitness levels; requires getting in/out of the vehicle, walking on sand, and negotiating uneven cliff terraces.
Wildlife
History
Negril grew from fishing and agricultural roots; Rick’s Café opened in 1974 and turned the West End cliffs into a social and performance spot for local divers.
Conservation
Coral reefs near Negril are sensitive to pollution and sunscreen chemicals — choose reef-safe products, avoid anchoring on reefs, and support local conservation groups.
Reserve your spot on the Private Negril Day Trip to Seven Miles Beach & Rick's Cafe from Ocho Rios today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Bring reef-safe sunscreen
Many local reefs are fragile; use reef-safe sunscreen and reapply in shaded intervals to protect corals.
Carry small bills and change
Vendors, parking attendants, and tips for divers are often cash-only; bring Jamaican dollars for convenience.
Assess cliff-jump risks
Cliff jumping at Rick’s Café is optional — check depths, local conditions, and your own comfort before attempting any jump.
Reconfirm pickup time
Pickup from Ocho Rios can shift due to traffic or weather; contact the operator 24 hours in advance to confirm a central pickup point.
Reef-safe sunscreen
Protects skin and nearby coral when swimming or snorkeling.
summer
Swimwear and quick-dry towel
Comfortable swim gear and a lightweight towel make beach time and changing easier.
Light daypack with water bottle
Keeps hydration, cash, and sun protection accessible during beach and cliff stops.
spring
Light rain shell or poncho
Useful for short tropical showers during the wet season or stormy afternoons.
fall