Spend six hours between the soft sweep of Seven Mile Beach and the dramatic west-end cliffs at Rick’s Café—swim, sun, and watch sunset cliff divers. This private trip blends beach time at Margaritaville with the daring spectacle and live music of Rick’s Café.
More ways to explore the area's outdoor wonders
The sun leans toward the Caribbean and the sand takes on burnished gold as you step out onto Seven Mile Beach. Waves push forward with a soft insistence, nudging your toes; palms shade the boardwalks where Margaritaville’s yellow flip-flop sign bobs in the sea breeze. Later, the cliff-face at Rick’s Café watches the horizon—crowds gather as divers become tiny silhouettes against liquid orange.
Difficulty
easy
Duration
6 hours
Fitness Level
Suitable for general fitness—be comfortable walking on sand and short rocky sections; no special fitness required.
Wildlife
History
Negril grew from fishing villages into a tourism hub in the mid-20th century; Rick’s Café became an iconic west-end hangout from the 1970s onward tied to sunset culture and cliff diving.
Conservation
The area’s coral reefs and seagrass beds are sensitive—use reef-safe products, avoid standing on reef, and support local businesses that follow sustainable practices.
Reserve your spot on the FullDay at Margaritaville 7Mile Beach & Rick's Cafe in Negril today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Time your visit for sunset
Arrive mid-to-late afternoon to enjoy beach time, lunch, and secure a spot at Rick’s Café before sunset crowds arrive.
Wear water shoes at the cliffs
The Rick’s Café west-end is rocky; water shoes help when walking on wet limestone and scrambling near jump spots.
Use reef-safe sunscreen
The area’s coral reef is fragile—choose reef-safe sunscreen and avoid lotions that harm marine life.
Respect local jump limits
Cliff jumping heights vary by tide and season—follow local attendants’ guidance and don’t attempt unknown jumps alone.
Reef-safe sunscreen
Protects your skin and the coral reefs while spending long periods in tropical sun.
summer
Water shoes
Helpful for rocky approaches at the west-end cliffs and for shallow snorkeling entry.
summer
Light towel or quick-dry towel
Dries quickly after swims and doubles as shade on the sand.
summer
Small daypack with dry pocket
Keeps valuables safe from sand and splashes while you move between beach and cliffs.
summer