A compact full-day tour that mixes off-road ATV trails, the wide white arc of Seven Mile Beach, and sunset spectacle at Rick’s Cafe. Expect two hours of driving, beach time, and cliff-side views — ideal for travelers who want action and shoreline relaxation in one day.
More ways to explore the area's outdoor wonders
You feel the island before you see it: warm air pressed with salt, the rumble of ATVs under your seat, and a coastline that keeps widening as the van eases toward Negril.
Difficulty
moderate
Duration
5–6 hours
Fitness Level
Suitable for travelers in average physical condition; requires basic balance and mobility for ATV handling and short walks on uneven ground.
Wildlife
History
Negril’s Rick’s Cafe opened in 1974 and helped establish the area as a tourist and local gathering spot; the cliffs were used for diving long before the bar existed.
Conservation
Stick to marked trails and avoid disturbing coral or collecting shells; use reef-safe sunscreen and limit single-use plastics to reduce impact on the shoreline and reefs.
Reserve your spot on the ATV Safari, Negril Beach & Rick’s Cafe from Montego Bay Jamaica today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Wear a helmet and goggles
ATV trails kick up sand and dust; helmets and eye protection are essential for safety and comfort.
Stay hydrated and use reef-safe sunscreen
Jamaica’s sun is intense—drink water often and choose reef-safe sunscreen before beach stops.
Choose sturdy footwear
Closed-toe shoes with good grip protect feet on ATVs and on rocky cliff edges at Rick’s Cafe.
Be cautious at Rick’s cliff jumps
Cliff diving is optional—check tide and depth with staff and never jump impaired or without local guidance.
DOT-approved helmet or harnessed helmet
Protects your head during the ATV section and reduces wind and debris exposure.
Closed-toe shoes (trail or sport sandals not recommended)
Provides grip and protection while riding and when scrambling on cliffs.
Refillable water bottle
Staying hydrated is crucial in tropical heat during prolonged outdoor activity.
summer
Reef-safe sunscreen and a light long-sleeve shirt
Protects skin from sun on the beach and during open-vehicle travel; reef-safe formulas reduce environmental impact.
summer