An all-day ATV loop from Montego Bay into the island’s rural hills and down to Rick’s Cafe in Negril. Expect dirt trails, a 2,200 ft mountain viewpoint, a river swim and a classic 11 m cliff-side sunset at Rick’s Cafe.
More ways to explore the area's outdoor wonders
You start the day before dawn in Montego Bay, air-conditioned transfer easing you west toward scrubby foothills and narrow farm roads.
Difficulty
moderate
Duration
7–8 hours
Fitness Level
Suitable for most fitness levels but requires basic mobility for mounting ATVs, short hikes and river access
Wildlife
History
Rick’s Cafe opened in the early 1970s and helped establish Negril’s reputation for cliff-jumping and sunset gatherings tied to Jamaica’s coastal culture.
Conservation
Respect reef and shoreline environments by using reef-safe sunscreen, avoiding litter, and following local advice about safe jumping to protect both swimmers and marine habitat.
Reserve your spot on the ATV Nature Ride and Sunset Tour at Ricks Cafe from Montego Bay today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Sunset timing
Schedule the tour to arrive at Rick’s at least 30–45 minutes before sunset for the best views and stable light for photos.
Footwear
Wear sturdy closed-toe shoes with good tread — ATV trails are rocky and can get slippery after rain.
Water safety
If you plan to swim or use the river swing, check depth and current first and use the buddy system.
Cliff jumping caution
Cliff diving at Rick’s is optional; follow local staff instructions and avoid jumping after heavy rain or rough seas.
Closed-toe trail shoes
Protect feet on rocky, muddy tracks and during river access.
Lightweight long-sleeve shirt
Shields skin from sun and brush while keeping you cooler than heavy layers.
summer
Swimwear & quick-dry towel
For the river swim and any water activity at Rick’s Cafe.
summer
Reef-safe sunscreen and sunglasses
Sun protection for open trails and the final sunset on the cliffs.