Combine a private, air-conditioned transfer from Montego Bay with shopping at local craft stalls and a guided bamboo-raft trip down the Martha Brae River. This 3–3.5 hour excursion blends easy river time with practical sightseeing and local culture.
More ways to explore the area's outdoor wonders
The ride south from Montego Bay opens with a low, humid hum — air from the coast pressing inland as the road threads through sugar-cane flats and low limestone hills. Travelers step out under the shade of roadside almond trees and into compact souvenir shops where bright printed shirts, beach gear and local rums crowd the shelves.
Difficulty
easy
Duration
3–3.5 hours
Fitness Level
Suitable for most fitness levels; requires only short periods of standing or stepping onto a raft.
Wildlife
History
The Martha Brae area sits on limestone formed from ancient coral; the river became a local transport and leisure route during plantation times and rafting developed as a gentle tourist craft in the 20th century.
Conservation
Visitors should avoid single-use plastics, respect riparian vegetation and tip guides to support community-based stewardship of the river.
Reserve your spot on the Private Transportation Montego Bay to Shopping & River Rafting today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Bring cash for small purchases
Many vendors and raft captains prefer cash for souvenirs and tipping; bring JA dollars or small US bills.
Waterproof a small bag
Protect phone, wallet and sunblock in a waterproof pouch—rafts are steady but splashes happen.
Dress for humidity
Wear quick-dry layers and closed-toe sandals that can get wet; avoid heavy fabrics.
Book morning departures
Morning pickups reduce heat and lower the chance of afternoon showers affecting the river trip.
Waterproof pouch
Keeps phone, ID and cash dry while on the raft.
Light, closed-toe sandals
Protect feet during boarding and while walking near the riverbank; they dry quickly.
summer
Broad-spectrum sunscreen
Shield skin from strong Caribbean sun during driving stops and on the raft.
summer
Insect repellent
Useful near shaded riverbanks and in the evenings to deter mosquitoes.
fall