Where does the tour start and end?

Pick up and drop off are included in Funchal; the meeting point listed is Your hotel or apartmenttttt.

No, lunch is not included but guides will recommend local restaurants and seaside cafes during the tour.

Are children allowed on the tour?

Yes—there’s a children’s tasting offered with juices and snacks; please note some stops involve rough terrain.

Can I join if I have mobility issues?

Short walks and uneven surfaces are part of the itinerary; contact the operator in advance to discuss accessibility needs.

What wines will we taste?

The tasting at Quinta do Barbusano includes six wines (three whites, one rosé, two reds) showcasing local styles influenced by volcanic soils and microclimate.

Is rum tasting included?

You’ll visit Porto da Cruz and taste Madeiran rum at the sugar cane mill; specific pours depend on the stop.

Madeira North Coast 4x4 Tour — Off-Road Views, Rum & Wine Tasting

Adventure Brief

Drive Madeira’s rugged north coast in a Land Rover, tasting rum and six local wines while stopping at ocean viewpoints, Santana’s thatched houses and a family vineyard. This accessible 8‑hour day blends geology, culture and local flavors for families and curious travelers.

8 hours

moderate

From €91.28

On Madeira’s north coast, a single day can fold in steep ocean cliffs, laurel forest and small-farm life. North Coast & Wine Taste is an 8‑hour Land Rover tour that launches from Funchal and threads dirt tracks, viewpoints and tasting rooms into a compact, sensory route. The meeting point is Your hotel or apartmenttttt, and from there an experienced local guide steers across volcanic ridgelines toward Santa Cruz and the sugar-mill town of Porto da Cruz, where centuries of sugar cane processing shaped both landscape and rum.

The route climbs past Santana’s triangular, thatched casas—iconic vernacular architecture—before descending through mixes of volcanic basalt and terraced agriculture toward São Jorge. At Boca das Voltas viewpoint the island’s volcanic cliffs tumble to the Atlantic; photographers find dramatic angles of layered lava flows and cultivated levadas cut into the slopes. A seaside lunch in Arco de São Jorge slows the day; nearby beaches and coves make for a relaxed break.

Afternoon arrives in São Vicente at Quinta do Barbusano, a working vineyard that highlights Madeira’s lesser-known table wines. The tasting covers six pours (three whites, one rosé, two reds) paired with straightforward tasting notes explaining grape varieties and microclimates shaped by altitude, exposure and the island’s volcanic soils. For families, a children’s tasting of juices and snacks keeps younger travelers engaged.

What makes this trip stand out is its combination of off-road access with deep local context: guides explain how laurisilva forest — a UNESCO-listed subtropical laurel forest — anchors the island’s water systems and why dirt tracks still matter for rural communities. The day mixes geology (volcanic bedrock, sea cliffs), culture (sugar cane and rum tradition, Santana’s historic houses) and small-scale agriculture (vineyards on steep terraces), all delivered in a Land Rover that handles the rough lanes.

Practical details are straightforward: the tour lasts about 8 hours with pick up and drop off in Funchal; wine tasting, estate visit and insurance are included; lunch is not. Travelers should expect some short walks, uneven surfaces and coastal winds. Guides share tips on reading the landscape, pointing out endemic plants such as the Pride-of-Madeira and the ancient laurel, and explain how terraces reduce erosion. Because routes include unpaved sections, passengers should store cameras in padded bags and be ready for sudden coastal gusts. The tour supports small producers by visiting family-owned Quinta do Barbusano and stopping in village shops. In one day it delivers panoramas, vineyard access and clear cultural context.

About AdventureLand Madeira

AdventureLand Madeira is a Funchal-based outdoor tour operator specializing in immersive 4x4 excursions across Madeira Island. The company offers a variety of guided experiences—from short central panoramas to full-day east and west adventures—that combine off-road thrills with cultural and culinary stops. Popular itineraries include North Coast & Wine Taste, Central Tour, East Tour, West Tour, Sunset & South Tour, Pico Arieiro & Traditional Market, Sunrise, Sunset, Private Deluxe, and customizable Private Tours. Each trip features experienced local guides who navigate rugged tracks, lead short hikes, and share regional knowledge about geology, flora, and local traditions. Many tours include tastings of Madeira rum, regional wines and the island’s traditional Poncha, plus visits to markets, viewpoints, waterfalls, and volcanic pools. Sunrise and Sunset experiences use rugged Land Rover routes to reach high viewpoints for dramatic light and cloud formations. Private Deluxe and Private Tours allow travelers to customize routes, pace, and inclusions for a bespoke island experience. AdventureLand Madeira operates from Funchal and arranges logistics for mainland pick-ups and drop-offs where appropriate. Safety is prioritized with well-maintained 4x4 vehicles and guides trained in mountain driving and local conditions. The operator’s combination of authentic local knowledge, varied itineraries, off-road capability, and food-and-drink tastings makes it a practical choice for visitors seeking active, scenic, and culturally rich exploration of Madeira.

Booking information, availability, and detailed itineraries are provided online, and guides tailor each tour to seasonal conditions, accessibility needs, and guest interests to ensure a safe, memorable, and well-paced Madeira adventure for every traveler.