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James Boag Brewery Tour: Launceston’s Premium Beer Journey - Launceston

James Boag Brewery Tour: Launceston’s Premium Beer Journey

Launcestoneasy

Difficulty

easy

Duration

1.5 hours

Fitness Level

Suitable for most fitness levels; involves walking and stairs

Overview

Discover the craft behind Tasmania’s premium beers on the James Boag Brewery Tour in Launceston. Experience history, technology, and a tasting of award-winning brews on this engaging 90-minute journey.

Launceston, Tasmania

James Boag Brewery Tour

90 Minutes • Brewery Tour and Tasting • Ages 5+

Brewery

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About This Adventure

Experience the rich history of James Boag Brewery on a captivating 90-minute guided tour. Discover traditional brewing techniques and cutting-edge technology while exploring the brewing process behind Australia’s premium beers. Conclude your visit with a tasting of three award-winning beers, making this a must-do for any beer enthusiast in Launceston.

Step inside this historic brewery for a fully guided tour

Duration

90 minutes

About

Our tour begins with a guided look through our state of the art brewery, where every single drop of James Boag beer is made. Explore our traditional brewing techniques, world-leading sustainable technology and high-speed packaging facilities, before concluding with a tasting of 3 James Boag beers.

James Boag's Brewery

James Boag has been refreshing the palates of beer lovers since 1881, and you have the opportunity to discover what goes into producing Australia’s premium beer. Step inside the historic brewery for a fully guided tour, including a fascinating insight into James Boag’s history. Enthusiasts will appreciate a look at various stages of the brewing process that results in a range of award-winning beers. One of the highlights of the tour is the chance to taste a selection of these exceptional beers. A visit to Launceston really isn't complete without a visit to the James Boag Brewery, so don’t miss your chance to book a tour.

Booking Details

  • Fully enclosed flat soled footwear must be worn (e.g. sneakers, boots etc.);
  • Children must be 5 years or older and anyone aged 5-17 must be accompanied by a parent or guardian;
  • Strictly no alcohol is to be consumed prior to going on tour;
  • The brewery is a working site, there is no guarantee all elements of the brewery process will be operating at time of tour. The brewery is largely non-operational from Thursday to Sunday;
  • The tour is a walking tour which includes a number of stairs;
  • Failure to arrive 15 minutes before scheduled tour departure time may result in forfeiture of your tour place and payment;
  • Guest car park is currently NOT AVAILABLE due to renovations please factor this into your plans (sorry).

Adventure Tips

Wear Enclosed Footwear

Fully enclosed flat-soled shoes are mandatory to navigate the brewery’s working and stair-filled environment safely.

Arrive Early

Plan to arrive at least 15 minutes before your scheduled tour to secure your spot and avoid forfeiture.

No Pre-Tour Alcohol Consumption

For safety and compliance, guests must not consume alcohol prior to the tour starting.

Limited Parking Nearby

Guest parking is unavailable during renovations; consider alternative transport or nearby public parking options.

Local Insights

Wildlife

  • Tasmanian pademelon (a small wallaby species)
  • Crimson rosella parrots frequenting urban parks

History

James Boag Brewery has been brewing in Launceston since 1881, blending European brewing traditions with Tasmania’s unique natural resources.

Conservation

The brewery employs sustainable water management and energy-saving technologies to reduce environmental impact.

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Adventure Hotspots in Launceston

Frequently Asked Questions

Recommended Gear

Enclosed Flat-Soled Shoes

Essential

Required for safety to navigate walking paths and stairs inside the brewery.

Light Jacket

Useful for cooler temperatures when transitioning between indoor and outdoor sections.

fall|spring|winter specific

Water Bottle

Stay hydrated during the tour, especially in summer when temperatures rise.

Camera or Smartphone

To capture the remarkable blend of historic architecture and modern brewery equipment.