easy
1.5 hours
Suitable for most fitness levels; involves walking and stairs
Discover the craft behind Tasmania’s premium beers on the James Boag Brewery Tour in Launceston. Experience history, technology, and a tasting of award-winning brews on this engaging 90-minute journey.
90 Minutes • Brewery Tour and Tasting • Ages 5+
Experience the rich history of James Boag Brewery on a captivating 90-minute guided tour. Discover traditional brewing techniques and cutting-edge technology while exploring the brewing process behind Australia’s premium beers. Conclude your visit with a tasting of three award-winning beers, making this a must-do for any beer enthusiast in Launceston.
90 minutes
Our tour begins with a guided look through our state of the art brewery, where every single drop of James Boag beer is made. Explore our traditional brewing techniques, world-leading sustainable technology and high-speed packaging facilities, before concluding with a tasting of 3 James Boag beers.
James Boag has been refreshing the palates of beer lovers since 1881, and you have the opportunity to discover what goes into producing Australia’s premium beer. Step inside the historic brewery for a fully guided tour, including a fascinating insight into James Boag’s history. Enthusiasts will appreciate a look at various stages of the brewing process that results in a range of award-winning beers. One of the highlights of the tour is the chance to taste a selection of these exceptional beers. A visit to Launceston really isn't complete without a visit to the James Boag Brewery, so don’t miss your chance to book a tour.
Fully enclosed flat-soled shoes are mandatory to navigate the brewery’s working and stair-filled environment safely.
Plan to arrive at least 15 minutes before your scheduled tour to secure your spot and avoid forfeiture.
For safety and compliance, guests must not consume alcohol prior to the tour starting.
Guest parking is unavailable during renovations; consider alternative transport or nearby public parking options.
James Boag Brewery has been brewing in Launceston since 1881, blending European brewing traditions with Tasmania’s unique natural resources.
The brewery employs sustainable water management and energy-saving technologies to reduce environmental impact.
Required for safety to navigate walking paths and stairs inside the brewery.
Useful for cooler temperatures when transitioning between indoor and outdoor sections.
fall|spring|winter specific
Stay hydrated during the tour, especially in summer when temperatures rise.
To capture the remarkable blend of historic architecture and modern brewery equipment.