Historical Food & Drink Tour in Salem with When Beer was Water

Read the full experience

Salem, Massachusetts, a city renowned for its Witch Trials and nautical history, offers more than just ghost stories. The 'When Beer was Water' self-guided tour plunges into Salem’s lively 1600s drinking scene, blending history, culture, and local flavor. As you stroll through the historic streets, you’ll visit two storied breweries, each with roots stretching back centuries, and craft your own finale at a chosen spot. This experience isn’t just about tasting; it’s a hands-on dive into the past, where colonial brewing methods and local tavern tales come alive. This tour highlights Salem’s vibrant history as a port city, famous for its seafaring and trading. You’ll see turn-of-the-century architecture, cobblestone streets, and learn about the city’s role in early American social life. The focus is on the authentic, often overlooked, aspect of Salem’s past—its drinking culture—and how it reflected the community’s resilience and ingenuity. It’s a captivating journey that offers a fresh perspective on Salem, making it a unique destination for history buffs and casual tourists alike. Designed to be accessible and engaging, the tour is perfect for those interested in history, local gastronomy, or simply a fun way to experience Salem’s rich heritage. Whether you’re visiting the city for a weekend or locals seeking a new adventure, this tour offers a blend of education, enjoyment, and good spirits. With opportunities to customize your experience, it’s a memorable, meaningful way to connect with Salem’s storied past—one sip at a time.

Trip highlights

Difficulty

easy.

Duration

2–3 hours.

Fitness level

Casual walking ability preferred; no advanced fitness needed

Frequently asked questions

Is this tour suitable for kids?

Yes, families with children can enjoy the walk if they’re able to handle the pace.

Are there age restrictions on the breweries?

Yes, breweries typically require guests to be 21+ for tastings.

Can I customize the stops?

Absolutely, you can choose your preferred final stop for a personalized experience.

Is there parking nearby?

Yes, Salem offers several parking options within walking distance.

Is a reservation needed?

Pre-booking is recommended to secure your guide and brewery visits.

Can I join the tour on weekends?

Yes, flexible options are available depending on your schedule.

Local insights

Wildlife

Peregrine falcons
City pigeons

History

Salem’s brewing scene dates back to the 1600s, when taverns served as vital community hubs and places of social gathering.

Conservation

Many breweries focus on sustainable ingredients and eco-friendly brewing practices to preserve Salem’s historic charm.

About Rekindled History

Rekindled History is a Gloucester, Massachusetts-based company that creates self-guided historical tours focused on Salem’s past. The business offers detailed, map-driven guides that let visitors set their own pace and choose customized routes. Two main experiences are available: the Salem Self-Guided Tour and the When Beer was Water self-guided drinking tour. The Salem Self-Guided Tour directs visitors to iconic sites such as the Witch Trials Memorial and historic cemeteries, and presents Salem’s roughly 400‑year story through curated stops and clear navigation. The When Beer was Water tour explores 1600s Salem drinking culture, pairs researched historical context with a recreational route, and recommends two local breweries while allowing a customizable final stop. All materials emphasize ease of use: each tour includes a detailed guide and map so visitors can follow routes independently without a booked time. The self-guided format supports flexible pacing for individuals, couples, and small groups who prefer autonomy while touring historic sites. Rekindled History focuses on factual local history and on delivering straightforward, visitor-friendly resources rather than live guided interpretation. The available guides are designed to be used on foot within Salem and are suitable for travelers who want historical context alongside practical navigation. Booking or downloading a guide provides immediate access to route details and site descriptions. Based in Gloucester, Rekindled History centers its offerings on Salem tours while operating from the Massachusetts North Shore. Guides include maps, site descriptions, suggested routes, and practical tips to help visitors navigate Salem's historic sites safely at their own pace.

Base locationSalem, Massachusetts

Tours offered2+

Specialty

Adventure tips

Stay HydratedBring water and pace yourself to enjoy the tour fully.

Arrange TransportationPlan your transport back if you plan to sample multiple beverages.

Book in AdvanceSecure your guide and brewery visits early for a smooth experience.

Dress ComfortablyWear comfortable shoes suitable for walking historic streets.

Recommended gear

Comfortable Walking Shoes: Necessary for strolling through Salem’s historic streets comfortably.
Water Bottle: Stay hydrated during your self-guided journey.
Notebook and Pen: Jot down notes or details for a personalized souvenir.
Weather-Appropriate Attire: Dress according to the season for comfort during your walk.