Machinery Row in Madison offers rugged Felt Broam gravel bikes perfect for mixed-terrain rides. Whether tackling dirt trails or discovering hidden backroads, these rentals set the stage for adventure in Wisconsin’s diverse landscape.
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Difficulty
moderate
Duration
2–6 hours
Fitness Level
Riders should have moderate fitness to handle mixed terrain and varying trail lengths.
Wildlife
History
Madison’s trail network grew alongside its lakes, combining urban development with access to Midwest natural corridors.
Conservation
Local efforts focus on maintaining trail sustainability and reducing erosion on sensitive gravel routes.
Machinery Row
Machinery Row in Madison offers rugged Felt Broam gravel bikes perfect for mixed-terrain rides. Whether tackling dirt trails or discovering hidden backroads, these rentals set the stage for adventure in Wisconsin’s diverse landscape.
Machinery Row is a full-service bicycle shop and rental provider located in Madison, Wisconsin. The business offers a broad fleet of high-quality rental bikes including hardtail and full suspension mountain bikes, gravel, road, electric, hybrid, fat, tandem, and kids 24" models. Every rental includes a helmet and a bike lock.
Machinery Row’s rental lineup features specific models named for performance and comfort: Giant and Trek hardtails, Giant Stance and Liv Embolden full suspension bikes, the Felt Broam gravel bike, the Trek Domane SL 5 road bike, Trek Verve 2 hybrid, Trek Farley 5 fat bike, and the Trek T900 tandem. These selections support activities from technical trail riding and bikepacking to city commuting and the Lake Monona Loop.
Rentals accommodate riders of varying skill levels and needs. Several descriptions note durable lightweight frames, front suspension on hardtails, pedal-assist motors on e-bikes, and adjustable designs for growing children. Fat bikes enable snow and sand riding for year-round exploration. Helmets and locks are included with each rental to prioritize safety and convenience.
Machinery Row’s offerings make it straightforward for visitors and locals to access quality bikes for recreation, commuting, and adventure in and around Madison, Wisconsin. The range of models and included safety equipment help ensure a practical, ready-to-ride experience.
Bikes Offered
9 Types
Wide selection for every rider
Location
Madison, WI
Central to local trails and lakes
All Ages
Kids to Adults
Adjustable sizes for growing riders
Brands
Giant, Trek, Felt, Liv
Trusted brand models available
Choose from mountain, gravel, road, e-bike, fat, tandem, hybrid, and kids rentals — helmets and locks included. Check availability and plan the perfect ride.
Check Tire Pressure Before Riding
Proper tire pressure can improve traction and comfort on mixed gravel terrain—adjust according to trail conditions.
Lock Up When Not Riding
Always use the provided lock to secure your bike when stopping in town or at trailheads.
Bring Hydration
Carry enough water—gravel rides can be long with limited access to refill points.
Wear a Helmet
Helmet use is included with rentals and vital for safety on varied terrain and unexpected obstacles.
Multi-tool
Useful for on-the-go adjustments or minor repairs during rides.
Hydration Pack or Water Bottle
Keeps you hydrated on longer or remote sections of trail.
Layered Clothing
Adjust your layers for changing weather throughout the ride.
all
Bike Lights
Important for shorter daylight hours or dusk riding conditions.
fall|winter