THE ADVENTURE COLLECTIVE® · Independent discovery and booking for outdoor travel
Discover Norwich through its rich gin heritage on a 3.5-hour walking tour led by sommelier Cheryl Cade. Sample five unique local gins at distinctive venues while uncovering Norfolk’s storied spirit making traditions.
Discover Norwich through its rich gin heritage on a 3.5-hour walking tour led by sommelier Cheryl Cade. Sample five unique local gins at distinctive venues while uncovering Norfolk’s storied spirit making traditions.
Book with Cheryl Cade
Verified experiences and guided adventures in the surrounding area.
Operated by Cheryl Cade · Norwich, England
Norwich, located in the heart of Norfolk, England, offers a unique urban adventure with its celebrated Gin Tour led by sommelier Cheryl Cade. This immersive 3.5-hour walking experience takes you into the city’s vibrant narrative of gin production, showcasing a distinctive blend of history and contemporary craft. As you navigate through Norwich’s atmospheric lanes—starting near the iconic Norwich Cathedral and Maids Head Hotel—the city reveals itself not just as a hub of medieval charm but also as a thriving center for local spirits.
The tour’s centerpiece is its curated selection of five local gins, each sampled at a different venue steeped in character. Attendees have the rare chance to taste gins from one of Norwich’s first makers, Norfolk Gin, alongside newer, multi-award-winning distilleries. Cheryl Cade’s expertise as a Great Taste Spirit Judge enriches the experience, transforming each sip into a story of technique, terroir, and tradition. The gins range from classic botanicals to inventive flavor profiles that reflect Norfolk’s natural environment.
What sets this tour apart is its integration of outdoor walking with indoor tastings, making it a dynamic way to engage with Norwich’s cultural and culinary scene. It’s an ideal outing for those who appreciate heritage, craftsmanship, and a well-crafted drink. Whether marking a special occasion or simply indulging a passion for gin, the tour offers an authentic taste of Norfolk’s spirit scene.
Cheryl Cade has solidified her place as a cornerstone of Norwich’s outdoor leisure offerings by blending education with conviviality in a way that invites visitors and locals alike to connect with place and palate. This gin tour is a standout within the local outdoor experience spectrum, combining gentle urban walking with sensory discoveries that awaken the history embedded in Norfolk’s streets.
easy.
3–4 hours.
Suitable for most participants comfortable with light urban walking and standing.
Yes, participants must be 18 years or older to take part and sample alcohol.
The tour includes about 2-3 miles of walking through Norwich city center on paved streets.
Non-alcoholic beverages may be available at some venues, but the focus is on gin tasting.
No, tastings are provided at each venue, and outside alcohol is generally not permitted.
While the walking is gentle, some cobbled areas and venue layouts may be challenging; contact Cheryl Cade for specific accessibility details.
Yes, advance booking is recommended to secure your spot as the tour is popular.
Norwich was a major center for gin production in the 18th century, lending it a rich heritage that underpins the tour.
Local venues emphasize sustainable sourcing for their spirits, supporting Norfolk’s environment and craft producers.
Cheryl Cade is a Norfolk-based food and drink specialist who leads immersive tasting and walking tours in Norwich. As an international food judge and trained sommelier, she designs experiences that combine tasting, local history and expert insight. Her public and private offerings include guided walking tours—Sausage Roll Tour, Cheese Tour, Gin Tour, Beer & Cheese Tour, Beer, Sausage Roll & Pastry Tour, Cathedral to Cathedral, Winter Spirits—and bespoke events that can be hosted at venues, in private homes or online. Each tour pairs curated tastings with storytelling: sausage roll and pastry sampling on market-focused routes; cheese tastings guided by a qualified Cheese Sommelier; gin tastings that highlight Norfolk distillers; and beer and cheese pairings that teach basic judging techniques. Tours vary in length from short two-hour walks to longer four-hour paired experiences and include stops at multiple local venues. Cheryl Cade works with independent producers, local cafés and craft distilleries to showcase regional products and traditional recipes. Her background as a Food & Drink Judge and Sommelier informs tasting notes, pairing suggestions and recommendations for further exploration. Private Bespoken Tours offer tailored beer and cheese events for celebrations, corporate bookings or virtual gatherings with a focus on accessible tasting and clear guidance. Naughty Norwich is an adult-themed historical walk that explores the city’s bawdy past. Bookings and availability are provided per tour; timetables, group size limits and venue partners are available on individual trip pages and booking platforms. Contact details and booking instructions are listed where tours are offered directly.
Book with Cheryl Cade