Discover Norwich through its rich gin heritage on a 3.5-hour walking tour led by sommelier Cheryl Cade. Sample five unique local gins at distinctive venues while uncovering Norfolk’s storied spirit making traditions.
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Difficulty
easy
Duration
3–4 hours
Fitness Level
Suitable for most participants comfortable with light urban walking and standing.
Wildlife
History
Norwich was a major center for gin production in the 18th century, lending it a rich heritage that underpins the tour.
Conservation
Local venues emphasize sustainable sourcing for their spirits, supporting Norfolk’s environment and craft producers.
Cheryl Cade
Discover Norwich through its rich gin heritage on a 3.5-hour walking tour led by sommelier Cheryl Cade. Sample five unique local gins at distinctive venues while uncovering Norfolk’s storied spirit making traditions.
Cheryl Cade is a Norfolk-based food and drink specialist who leads immersive tasting and walking tours in Norwich. As an international food judge and trained sommelier, she designs experiences that combine tasting, local history and expert insight. Her public and private offerings include guided walking tours—Sausage Roll Tour, Cheese Tour, Gin Tour, Beer & Cheese Tour, Beer, Sausage Roll & Pastry Tour, Cathedral to Cathedral, Winter Spirits—and bespoke events that can be hosted at venues, in private homes or online.
Each tour pairs curated tastings with storytelling: sausage roll and pastry sampling on market-focused routes; cheese tastings guided by a qualified Cheese Sommelier; gin tastings that highlight Norfolk distillers; and beer and cheese pairings that teach basic judging techniques. Tours vary in length from short two-hour walks to longer four-hour paired experiences and include stops at multiple local venues.
Cheryl Cade works with independent producers, local cafés and craft distilleries to showcase regional products and traditional recipes. Her background as a Food & Drink Judge and Sommelier informs tasting notes, pairing suggestions and recommendations for further exploration.
Private Bespoken Tours offer tailored beer and cheese events for celebrations, corporate bookings or virtual gatherings with a focus on accessible tasting and clear guidance. Naughty Norwich is an adult-themed historical walk that explores the city’s bawdy past.
Bookings and availability are provided per tour; timetables, group size limits and venue partners are available on individual trip pages and booking platforms. Contact details and booking instructions are listed where tours are offered directly.
Tours Offered
9
Guided walking and bespoke events
Expert Roles
Food & Drink Judge, Sommelier
Professional tasting credentials
Trip Lengths
2–4 hours
Short to extended walking tours
Bespoke Events
Private & Virtual
Custom beer and cheese experiences
Reserve a spot on a sausage roll, cheese, gin or beer-and-cheese tour — or request a bespoke beer & cheese event tailored to the group.
Wear comfortable walking shoes
The tour includes walking between five venues across Norwich’s historic lanes, so supportive footwear is essential.
Bring a valid ID
You must be 18+ and carry photo ID to sample alcoholic beverages on the tour.
Pace yourself between tastings
Stay hydrated and enjoy the flavors slowly to fully appreciate the unique profiles of each gin.
Prepare for varied indoor environments
Venues range from historic pubs to modern bars, so dress in light layers for comfort.
Comfortable walking shoes
Supportive footwear is key for moving between venues on city pavement.
Photo ID
Required to legally sample alcohol during the tour.
Light layers
Dressing in layers helps adapt to varying indoor and outdoor temperatures.
spring|fall|winter
Reusable water bottle
Stay hydrated between tastings with a small refillable water bottle.