easy
3 hours
Suitable for most fitness levels; some walking involved
Discover the true flavors of Florence on a guided food tour through the San Lorenzo Market. Savor local cheeses, cured meats, and gelato while learning about Italy’s culinary traditions from passionate guides. Perfect for food lovers looking for an authentic taste of Tuscany’s vibrant food scene.
Sip & savor Tuscan classics at the historic San Lorenzo Market
Embark on a delightful Florence Market Food Tour at the historic San Lorenzo Market, where you'll savor local cheeses, cured meats, and traditional Lampredotto sandwiches. Enjoy a private wine tasting at an ancient wine shop, and finish with authentic gelato, learning to distinguish the real from the imitation. A true culinary adventure awaits!
Prices may vary due to seasonality
Duration: 3 Hours Time of the day: Morning
Our Florence Market Food Tour takes you on a culinary journey at the San Lorenzo Market, the real heart of Tuscan food traditions. Here you’ll enjoy tasty local cheeses, mouthwatering cured meats, fresh olive oil, traditional Lampredotto sandwich,aged balsamic vinegar and much more. Once we’ve eaten our way through the market, we’ll pop over to one of Florence’s oldest wine shops for a private wine tasting and food pairing. End the tour just like a true Italian would finish their meal: with sweetness! After learning how to enjoy your drinks like an Italian, savor an authentic gelato and learn how to differentiate it from the imitations!
Small Group - Up to 12 people
Eat your way across the San Lorenzo market, meeting the families who keep Tuscan culinary traditions alive.
Taste the best delicacies like truffle olive oil, truffle cheese and aged balsamic vinegar.
Experience authentic wines in a Florence’s historic wine stand.
Unearth the Medici Family legacy, learning about their profound influence.
Indulge in real gelato, and learn how to spot the fake one!
Adaptable for vegetarian, but gluten-free & other allergies options might be limited.
This activity requires a minimum number of 2 guests. Should this not be met, we will contact you directly to help you get rescheduled or reimbursed!
Note: itinerary & tastings subject to change due to seasonal availability, individual closings or local holidays.
San Lorenzo Market
Getting to the market early ensures a more relaxed experience and access to the best vendors.
The tour involves walking through busy markets and historic streets, so comfortable footwear is essential.
While many vendors accept cards, cash can be handy for additional snacks or souvenirs.
Sampling local delicacies can be dehydrating, so bring a water bottle to stay refreshed.
The San Lorenzo Market has served Florence since the 19th century, evolving into a vital hub for local producers and artisans.
Efforts to reduce plastic waste and support sustainable local producers help preserve Florence’s culinary heritage.
Necessary for walking through markets and Florence’s historic streets comfortably.
Helps keep hydrated while sampling local foods.
Use to carry any extra purchases or souvenirs from the market.
Protects against sun during outdoor walking and tasting sessions.
summer specific