Discover the true flavors of Florence on a guided food tour through the San Lorenzo Market. Savor local cheeses, cured meats, and gelato while learning about Italy’s culinary traditions from passionate guides. Perfect for food lovers looking for an authentic taste of Tuscany’s vibrant food scene.
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Difficulty
easy
Duration
3 hours
Fitness Level
Suitable for most fitness levels; some walking involved
Wildlife
History
The San Lorenzo Market has served Florence since the 19th century, evolving into a vital hub for local producers and artisans.
Conservation
Efforts to reduce plastic waste and support sustainable local producers help preserve Florence’s culinary heritage.
Eating Europe Florence
Discover the true flavors of Florence on a guided food tour through the San Lorenzo Market. Savor local cheeses, cured meats, and gelato while learning about Italy’s culinary traditions from passionate guides. Perfect for food lovers looking for an authentic taste of Tuscany’s vibrant food scene.
Eating Europe Florence is a culinary tour operator based in Firenze, Toscana, offering guided food experiences across Florence’s most flavorful neighborhoods. Specializing in market tours, wine tastings, hands-on cooking classes and curated evening food walks, Eating Europe Florence connects travelers with local producers, family-run shops and historic food traditions.
The company presents a range of experiences including Oltrarno walking tours, San Lorenzo market food tastings, pizza and gelato making classes, authentic pasta workshops, sunset food and wine walks, and truffle-hunting adventures in Tuscany. Several experiences include private or small-group options and private wine tastings in historic cellars.
Eating Europe Florence emphasizes authentic local flavors that appear across its programs: Lampredotto sandwiches at the market, Super Tuscan wine tastings, Florentine steak and truffle dishes on dinner tours, artisanal gelato, and traditional Tuscan desserts. Local chefs and guides lead hands-on classes and curated tastings, and tours visit long-standing neighborhood shops and centuries-old wine windows.
Featured on The Adventure Collective, Eating Europe Florence builds trust through transparent itineraries, experienced local partners and a focus on regional ingredients. Travelers seeking an immersive culinary view of Florence — from Oltrarno’s artisan streets to the historic San Lorenzo market — will find guided, chef-led and privately available options tailored to food-focused itineraries.
Location
Firenze, Toscana
Heart of Florence's food scene
Tours Offered
12
Market, classes, dinners and hunts
Local Guides
Local guides & chefs
Meet generations of artisans
Featured
The Adventure Collective
Highlighted travel partner
Reserve a market tour, cooking class, or private wine tasting in Firenze — limited spaces for small groups and private departures.
Arrive early to beat the crowds
Getting to the market early ensures a more relaxed experience and access to the best vendors.
Wear comfortable shoes
The tour involves walking through busy markets and historic streets, so comfortable footwear is essential.
Bring cash for extra purchases
While many vendors accept cards, cash can be handy for additional snacks or souvenirs.
Stay hydrated during the tour
Sampling local delicacies can be dehydrating, so bring a water bottle to stay refreshed.
Comfortable walking shoes
Necessary for walking through markets and Florence’s historic streets comfortably.
Reusable water bottle
Helps keep hydrated while sampling local foods.
Light backpack or tote bag
Use to carry any extra purchases or souvenirs from the market.
Sun protection (hat/sunscreen)
Protects against sun during outdoor walking and tasting sessions.
summer