Fishing Gear & Service at D&S Bait in Madison, WI

Situated near the shores of Lake Mendota, D&S Bait, Tackle & Fly Shop stands as a cornerstone for anglers in Madison, Wisconsin. This local staple, operating from Northport Drive, serves up more than just quality bait—it offers genuine support for anglers of all experience levels eager to connect with Wisconsin’s freshwater fishing scene. The shop’s proximity to Lake Mendota, a vibrant hotspot known for walleye, bass, northern pike, and panfish, makes it an essential stop before heading to the water.

D&S Bait’s reputation hinges on knowledgeable, approachable staff who go beyond transactions to foster memorable fishing moments. Several visitors recount the generous and patient service they received, including a memorable moment where a customer received worms without charge, enabling a two-year-old to catch her first fish. This kind of community-rooted service sets D&S apart from larger sporting goods stores that may lack personal touch.

Inside, anglers will find a broad selection of bait options ranging from nightcrawlers to red worms, plus a variety of tackle and fly-fishing gear tailored to the local waters and fish species. The shop curates gear thoughtfully to suit Madison’s seasonal fishing demands, from early spring panfish to fall muskies. Prices are fair, and the staff’s advice is tailored to match the rapidly changing local conditions, ensuring every trip starts with the right bait and equipment.

Madison’s lakes and rivers offer diverse fishing opportunities amid mixed hardwood and pine stands, with occasional marshes that give habitat to gamefish and waterfowl alike. D&S Bait not only supplies the necessary gear but shares insights on the best spots, seasonal timing, and techniques. For anglers seeking a trusted partner in their outdoor adventures, this shop offers an inviting gateway to Wisconsin’s freshwater angling challenges and rewards.