Is this tour suitable for children?

Yes, it’s suitable for children with moderate walking; however, the tour primarily caters to adults or older teenagers interested in automotive history.

Do I need to book in advance?

Yes, private tours are popular, so booking ahead ensures availability and personalized service.

How physically demanding is the walking tour?

It involves light to moderate walking on mostly flat surfaces, suitable for most fitness levels.

Are there any dietary accommodations?

The tour is primarily cultural and walking-focused; for dietary needs, please coordinate with the tour provider beforehand.

Comfortable walking shoes are recommended; dress appropriately for the weather,

Can I customize the experience?

Yes, private tours can often be tailored to your interests; discuss your preferences when booking.

FI: MotorValley | Walking Tour in Florence, Florence

Adventure Brief

Discover Florence’s exclusive automotive history with a private walking tour through the renowned MotorValley. Experience behind-the-scenes stories, stunning sights, and personalized insights that bring Italy’s car heritage to life. Perfect for enthusiasts and culture lovers alike!

2–3 hours

easy

From €889.34

Explore the luxurious side of Florence with Keys of Italy's exclusive FI: MotorValley walking tour. This private experience takes you through the heart of Italy's renowned automotive region, offering behind-the-scenes insights into legendary car manufacturers and their historical influences. As you stroll through scenic streets and historic neighborhoods, you'll discover stories of innovation, craftsmanship, and Italy's passion for speed and design. Whether you're a car enthusiast or simply seeking a personalized tour that combines culture with a touch of glamour, this experience delivers memorable moments away from crowded tourist spots. Along the way, you'll enjoy intimate interactions with guides who bring the rich history and modern achievements of Italy's automotive legacy to life. The tour provides a perfect balance of education and leisure, making it an ideal choice for travelers looking to indulge in authentic local stories while enjoying a relaxed, private walking experience. With exclusive access to hidden corners of Florence connected to the MotorValley, this activity offers a unique perspective on Italy's proud automotive traditions, all while enjoying the city's charming scenery and vibrant atmosphere. A premium way to experience Florence, the FI: MotorValley walk blends history, luxury, and culture into one unforgettable journey.

About Keys of Italy

Keys of Italy is a Florence-based tour operator offering curated day trips, private tours, and guided experiences across Italy. Founded to connect visitors with Italy’s regional highlights, the company organizes departures from Firenze to destinations including Cinque Terre, Siena, San Gimignano, Pisa, Chianti, Val d'Orcia, and the Ferrari Museum, as well as long-distance departures to Milan, Venice, Turin, Naples, Bari, and Sicily.
Tours range from walking and food tours to wine tastings, cooking classes, museum guided visits, skip-the-line access, private transfers, and active adventures such as 4x4 Etna excursions.
The portfolio includes thematic experiences—historical city walks, art and gallery tours (Uffizi, Accademia, Pinacoteca), and specialist itineraries like Egyptian Museum guided visits and automotive museum tours. Food-focused offerings cover pasta, pizza, gelato, Mozzarella, arancino, cannoli, and street-food tastings. Wine experiences highlight Chianti, Brunello, Val d'Orcia, Bolgheri, Franciacorta, and Langhe regions.
Many tours explicitly list private options, train transfers, and skip-the-line museum access where indicated. Departure cities identified in tour titles include Florence, Milan, Venice, Rome, Naples, Turin, Bari, Catania, Lecce and Palermo-area experiences, making the company’s reach national in scope.
Keys of Italy provides practical options such as transfers, tailored private days, and classes alongside classic sightseeing. The collection of over one hundred offered itineraries reflects a broad catalogue of experiences centered on Tuscany and extending throughout Italy.
All descriptions above are based on the published trip titles and summaries provided for Keys of Italy and reference only factual elements listed. Information reflects provided trip names, summaries, and stated departure locations accurately.