Machinery Row is a full-service bicycle shop and rental provider located in Madison, Wisconsin. The business offers a broad fleet of high-quality rental bikes including hardtail and full suspension mountain bikes, gravel, road, electric, hybrid, fat, tandem, and kids 24" models. Every rental includes a helmet and a bike lock.
Machinery Row’s rental lineup features specific models named for performance and comfort: Giant and Trek hardtails, Giant Stance and Liv Embolden full suspension bikes, the Felt Broam gravel bike, the Trek Domane SL 5 road bike, Trek Verve 2 hybrid, Trek Farley 5 fat bike, and the Trek T900 tandem. These selections support activities from technical trail riding and bikepacking to city commuting and the Lake Monona Loop.
Rentals accommodate riders of varying skill levels and needs. Several descriptions note durable lightweight frames, front suspension on hardtails, pedal-assist motors on e-bikes, and adjustable designs for growing children. Fat bikes enable snow and sand riding for year-round exploration. Helmets and locks are included with each rental to prioritize safety and convenience.
Machinery Row’s offerings make it straightforward for visitors and locals to access quality bikes for recreation, commuting, and adventure in and around Madison, Wisconsin. The range of models and included safety equipment help ensure a practical, ready-to-ride experience.