easy
5-6 hours
Average fitness suitable for most walkers
Step into the world of British fashion history on a guided tour through London’s iconic Mayfair and Soho. Discover storied designer boutiques and insights that reveal how style has shaped society. Read on to learn more!
£120 per Person | 5-6 Hours | Women's Fashion History Tour
Discover the rich tapestry of British fashion history on this immersive 5-6 hour journey through Mayfair and Soho. Explore iconic designer shops while uncovering the evolution of women’s fashion from the Victorian era to the vibrant Swinging Sixties, complete with stories of influential designers and a delightful refreshment break.
Adult (Ages 13+): £120 Child (Ages 12 and Under): Free
5-6 hours
The British often don’t get their fair share of attention in fashion histories, so we aim to help you understand how much British dressmakers and designers have influenced women’s fashion from the Victorian period right up to the present day. You will look at a multitude of exciting contemporary fashions and see how they are related to the styles, designers and influencers of previous eras.
You will visit many designer shops, and, along the way, we’ll consider the power of women’s suits and their origin that – decades before Coco Chanel -- heralded a new freedom of movement and gave rise to a perfect costume for the working woman. You’ll also find about how rebellious women dressed in the nineteenth century, when the arts & crafts movement took off and fabulous fabrics inspired by trade with India and Japan were introduced in London. We talk about London’s many dressmakers – the most proper ones who dressed the debutantes, and the improper ones who shocked and thrilled London society.
You will hear lost stories of London couture houses before, during and after World War II, including those of Norman Hartnell, Hardy Amies, Charles James and Jean Muir. That glamour faded away with the swinging sixties, and we will have fun remembering the massive shockwaves begun by London street fashion and spread by the likes of Mary Quant and Foale & Tuffin. You’ll find out how Vivienne Westwood gave Punk its outlandish style and discover the ongoing influence of Alexander McQueen.
You’ll have four hours to explore fine designer stores and boutiques and one hour for refreshments. When you book, you can choose whether you’d like breakfast, lunch, afternoon tea, drinks and canapes or a light dinner. We will contact you to arrange the timing of this break.
Since the tour involves walking, choose shoes that are easy to stay in for several hours.
Capture fashion details and memorable moments from this stylish journey.
Opt for days with clear weather to enjoy walking and outdoor stops.
Getting to the meeting point ahead of time ensures a smooth start to your fashion adventure.
This tour highlights London’s transformation from Victorian-era fashion to modern street style, emphasizing the city’s role as a global fashion capital.
Most boutiques promote sustainable fashion and support local designers, reflecting London’s commitment to environmental responsibility.
Supportive footwear ideal for exploring city streets all day.
Capture stylish moments and fashion details along the route.
Jot down fashion insights or sketch ideas inspired by the tour.
Be prepared for sudden showers during spring or autumn tours.
spring|fall specific