easy
1.5–2 hours
Suitable for all fitness levels as it involves mostly walking on flat urban terrain.
Step into the world of British bespoke tailoring with an immersive tour of Savile Row and Jermyn Street. Discover centuries-old craftsmanship, luxury styles, and the heart of London’s fashion heritage.
£35 per Student | £65 per Adult | Explore Savile Row and Jermyn Street
Discover the elegance of Savile Row and Jermyn Street on a captivating tour that delves into the artistry of bespoke tailoring and luxury craftsmanship. Engage with experts, explore unique styles, and admire exquisite garments and accessories, all while gaining a deeper appreciation for the timeless allure of men's fashion.
Individual: £65 Student Price: £35
2-4 Hours
Savile Row tailors learned centuries ago how to fit the body perfectly, working with its natural proportions, and Jermyn Street shirtmakers continue to transform the silkiest cottons into precisely what their customers desire, down to the smallest details. You will hear the story of how all this craftmanship -- shoemakers, tobacconists and perfumers included – centred itself in St. James’s and a limited portion of Mayfair.
You will visit a variety of tailoring houses, each with a different suit style, and we often manage a chat with cutter or fabric expert and get to handle archival pieces. You will contemplate up close the finest shirts, shoes, ties, hats, fragrances, dressing gowns and smoking jackets that money can buy. We promise to leave you with your head will be full of rich sights and textures, as well as a deeper appreciation of the timelessness of the best in masculine luxury.
We can give this tour in 2 hours, but we recommend taking at least 3 hours for it.
Tours fill quickly due to limited access to tailoring workshops—reserve your spot early to guarantee availability.
Prepare for walking on cobblestone streets and exploring multiple shops during the tour.
Engage with the tailors and guides to deepen your understanding of bespoke techniques and fabric choices.
Photographs inside tailoring rooms may be restricted—always ask permission before snapping pictures.
Savile Row’s tailoring tradition dates back to the 18th century and quickly became the center for English gentlemen’s bespoke suits, attracting royalty and celebrities alike.
Efforts are in place to preserve the historic streetscape and support sustainable fashion by emphasizing quality craftsmanship over fast fashion.
Cobblestone streets require supportive, comfortable footwear.
London’s spring weather is often unpredictable with occasional showers.
spring specific
Indoor workshops can be warm; layers help you stay comfortable.
summer specific
Capture exterior architecture and street scenes, respecting any indoor restrictions.